Ireland

Dog food in Ireland is expected to continue to face challenges over 2024, marked by slow retail volume growth. This is attributed to dog population constraints in conjunction with inflationary pressures. The Dublin Society for the Prevention of…

In 2024, cat food in Ireland is expected to continue to see retail current value growth stem from price escalations. However, the rise in the average unit price of cat food is projected to be slower than in 2023. This is predicted to lead to a lower…

Vending sales slumped in 2023 in Ireland, compared to a better performance seen in 2022. This is attributed to the inflationary environment leading to low consumer spending power, as well as a normalisation effect following the uptick seen in 2022 as…

Wipes in Ireland witnessed robust current value growth in 2023, aided largely by higher unit prices caused by inflationary conditions. In constant value terms, sales are now back on a par with pre-pandemic levels. The largest category baby wipes saw…

Retail value growth recorded double-digit sales in 2023, driven by rising price points and ongoing demand for insecticides. In 2023, Ireland's summer was the fifth warmest on record. This created conditions conducive to the spread of insects,…

Like other pet care categories, pet products in Ireland is impacted by strong economic challenges, such as inflationary pressure on prices and economic insecurity. These economic factors continue to exert pressure on consumer spending into 2024. As a…

Following a strong performance in 2022, deodorants in Ireland continued to record positive retail value and volume sales in 2023. While price increases supported strength in retail value, volume sales remained positive in deodorant creams, pumps,…

Inflationary pressures, notably in food, drove value growth in convenience retailers in 2023. Here we note the cost of everyday essentials, such as butter, milk, flour, and eggs. While this supports value sales due to the higher prices, retailers in…

The Irish health agenda, alongside post-pandemic health awareness behaviour, has drastically changed snack purchasing habits among local consumers. In December 2021, the new HFSS (High Fat, Salt and Sugar) rules were unveiled by the Advertising…

Many consumers consider dishwashers an essential home appliance in Ireland, with many aware of the eco-benefits of using dishwashers above hand washing. In addition, many consumers look to use dishwashing products more sustainably, waiting for a full…

Depilatories in Ireland in 2023 recorded a positive performance, with hair removers/bleaches and women's razors and blades showcasing positive retail volume and value growth. Poor economic indicators with shrinking disposable incomes and high…

In 2023, colour cosmetics in Ireland saw positive retail value growth, somewhat driven by rising prices. Inflation in cosmetics was higher in 2023 than in 2022, impacting consumers purchasing decisions across the landscape, resulting in premium…

In 2023, consumer purchasing habits were shaped by rising inflation and the increased cost of living, with unit prices rising in home care. Consequently, while overall retail value growth was positive, driven by price increases, retail volume sales…

While bleach saw rising value sales aligned with increased price points, retail volume sales continued to decline in 2023. With COVID-19 concerns no longer driving sales, the product is suffering from being mainly viewed as outdated and toxic.…

In 2023, the struggling economy shaped results on the skin care landscape in Ireland. High inflation and declining GDP resulted in a fall in average disposal income. While retail value growth remained positive, driven by rising prices, retail volume…

In 2023, fragrances in Ireland recorded double-digit retail value growth due to rising inflation. However, despite price rises and negative GDP shrinking the average disposable income, premium fragrances performed better than their mass counterparts…

Retail in Ireland continued to be impacted by inflationary pressures and high utility costs through 2023, affecting consumers and retailers alike. That said, we did witness some easing of pressures later in the year, both in product pricing and…

Discounters maintained growth in Ireland in 2023, thanks to offering affordable goods to price-sensitive consumers. Indeed, discounters continue to expand their ranges of products, thus, to appeal to a wider range of consumers who are seeking…

While retail value sales posted a positive performance in 2023, this was driven by rising inflation and increased price points across air care. In comparison, retail volume sales struggled, as higher price points saw consumers reducing their…

Supermarkets was facing some ongoing challenges in Ireland in 2023, following on from the change in consumer behaviour which was seen both during the era of the pandemic and also currently, due to the cost-of-living crisis. Similarly to hypermarkets,…

Direct selling remained in a relatively steep slump in Ireland in 2023, due to strong competition from a variety of other shopping channels which offer wider ranges of goods at lower prices – both online and offline. Added to which, inflationary…

Menstrual care in Ireland registered solid volume growth in 2023. Together with the necessity status of these products, the continued expansion of the female population aged 12-54 ensured overall demand remained stable. There has been fairly…

In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic…

Hypermarkets struggled in Ireland in 2023, due to a variety of factors. One such is the fact such stores, being large in size, were strongly affected by the hikes in energy bills and associated utilities. This made it challenging for hypermarket…

Despite facing considerable challenges since the pandemic, consumer foodservice in Ireland has demonstrated remarkable resilience. After experiencing a drastic decline of nearly half its value in 2020, the industry commenced its recovery at a gradual…

Although retail value sales growth was positive, this resulted from high inflation and rising price points in 2023, as retail volume sales declined. Retail volume has been consistently declining over the review period, with polishes suffering from…

Pet care in Ireland continues to face pressure from the global economic climate, with rising costs of raw materials, energy, production and transportation impacting the domestic industry into 2024. However, these economic effects have been less…

In 2023, sun care in Ireland benefited from the end of COVID-19, with consumers returning to holidays and beach trips, acquiring sun creams for these occasions. Although the Irish economy faced challenges, the landscape recorded positive results as…

In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to…

Hair care in Ireland recorded positive retail value sales in 2023, while retail volume recorded growth in areas including colourants, conditioners and treatments, and shampoos. With high inflation and negative GDP, disposable incomes decreased. This…

Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on…

The outbreak of COVID-19 led to an increase in sales of toilet care, as consumers became increasingly concerned with hygiene levels. However, in 2023, while retail value sales remained high due to inflation, retail volume suffered from rising price…

Retail value sales were positive in 2023, benefiting from the spring-cleaning season at Easter. However, the bulk of retail value growth was the result of rising inflation, which led to increased price points. As such, while retail value growth was…

The overall performance of other pet food in Ireland is supported by growing interest in the keeping of small mammals as pets. The Dublin Society for the Prevention of Cruelty to Animals (DSPCA) has revealed a doubling in the number of small mammals…

In 2023, limited-service restaurants in Ireland played a significant role in overall foodservice, contributing 32% share to total value sales. Limited-service restaurants not only recovered to 2019 sales levels in 2022, reaching a recovery index of…

In 2023, bath and shower in Ireland registered positive retail value sales, driven by rising prices, while retail volume growth was challenged. With the threat of COVID-19 having reduced, habits that formed during the pandemic – such as hand…

In 2023, full-service restaurants in Ireland played a pivotal role within the broader foodservice market, contributing 30% share to total value sales. Full-service restaurants rebounded to 2019 levels in terms of value in 2023, achieving a recovery…

According to the Health Service Executive (HSE), only 13% of Irish children fulfil the national physical activity recommendations, with at least one in five children being overweight or obese. Due to increasing concerns surrounding the topic, the…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The performance of general merchandise stores in Ireland in 2023 was being supported by the positive trajectory of department stores. There was a strong rebound in department stores in 2022, following the disruptions seen during the era of the…

Functionality has been the defining trend within soft drinks in 2022, with products being fortified with ingredients such as vitamins and zinc. Post-pandemic trends have led consumers to look for improved nutrition to support their immune system and…

Retail e-commerce continued to stabilise in Ireland in 2023, following the significant boom seen during the era of the pandemic, when both consumers and retailers alike were forced to embrace the online channel. Whilst footfall has returned to…

Retail adult incontinence in Ireland registered solid growth in volume growth in 2023, with both light adult incontinence and heavy/moderate adult incontinence performing well. Rising levels of obesity in Ireland, combined with an ageing and…

Despite Ireland remaining loyal to its tea-drinking heritage, exemplified by positive performances for Barry’s Tea and Lyons in recent years, local consumers are following health and wellness trends and shifting towards fruit/herbal tea, as the…

In 2023, the economic situation limited growth for men's grooming in Ireland. Irish consumers suffered from high inflation and declining GDP growth, eroding their purchase power. Consequently, many consumers moved away from purchasing male-specific…

Self-service cafeterias in Ireland experienced 11% current value growth in 2023, although sales, transactions and outlet numbers remained below pre-pandemic levels. Several factors drove the channel’s growth. First of all, the business sector…

Home products specialists saw stagnant growth in Ireland in 2023. This is attributed to the boom in home improvements over the pandemic lockdowns, which has since eased off. Added to which, inflationary pressures and the cost-of-living crisis are…

Nappies/diapers/pants in Ireland witnessed only marginal volume growth in 2023, with newborn nappies/diapers and standard nappies/diapers both seeing declines. The long-term trend of falling birth rates is reducing demand for nappies, especially for…

Sales in small local grocers start to creep up again in Ireland in 2023. However, some challenges remain, as this channel also faces competition from other retail options. Whilst small local grocers tend to offer proximity convenience to consumers,…

Tissue and hygiene registered solid retail volume growth in 2023, reflecting the strong consumer demand for tissue and hygiene in Ireland. Overall consumption has lowered compared to 2022 levels, as demand patterns normalised within the tissue and…