Ireland

Wine sales continued to decline in 2023, following an ongoing trend. One key factor for this is the high prices attributed to wine, notably so for sparkling wine and champagne, with these subcategories typically being expensive, and also affecting…

Spirits achieved marginal volume growth in Ireland in 2023. While off-trade sales saw a sub-decimal volume decline, this was balanced by small positive growth in on-trade sales. This is supported by mixology trends, alongside the fact that cocktails…

Despite the rise of RTDs as a competitive category in alcoholic drinks, volume sales in RTDs in Ireland slumped in 2023. This is attributed to the normalisation effect following the atypical spikes and crashes seen in sales through the pandemic era…

Cider/perry slumped into a marginally negative volume performance in Ireland in 2023, following robust volume sales seen in 2022. However, cider remains fairly resilient through on-trade channels. Therefore, this fall is attributed to the…

Beer slumped into negative volume figures in Ireland in 2023, following the strong growth seen in 2022. This is attributed to the normalisation period following the atypical spikes and crashes in sales cause by the pandemic lockdowns followed by the…

Volume sales in alcoholic drinks in Ireland declined in 2023, in both on-trade and off-trade terms, while value sales are being better supported by hikes in unit prices. This is attributed a pattern of normalisation after the atypical spikes and…

Tobacco in 2023 was impacted by the Irish government’s decision to keep increasing tobacco taxes, positioning the price for a pack of 20 cigarettes and per stick as the most expensive in western Europe. Further, Ireland continues to have one of the…

Smokeless tobacco, e-vapour products and heated tobacco saw growth driven by closed system single use vapes in Ireland in 2023, with double-digit growth in volume and value. The growing popularity of disposable vapes is the result of their low…

In 2023, retail volume sales of cigars, cigarillos and smoking tobacco in Ireland continued their downward trend. While cigars and cigarillos are not subject to as many tax increases as cigarettes, in comparison to some other European countries they…

In 2023, the Irish cigarette market continued to decline, with volume sales dropping fast. Many factors contributed to this double-digit decline – the high cost of living and rising tobacco product taxes are two of the main causes. Ireland is…

Like other pet care categories, pet products in Ireland is impacted by strong economic challenges, such as inflationary pressure on prices and economic insecurity. These economic factors continue to exert pressure on consumer spending into 2024. As a…

Pet care in Ireland continues to face pressure from the global economic climate, with rising costs of raw materials, energy, production and transportation impacting the domestic industry into 2024. However, these economic effects have been less…

The overall performance of other pet food in Ireland is supported by growing interest in the keeping of small mammals as pets. The Dublin Society for the Prevention of Cruelty to Animals (DSPCA) has revealed a doubling in the number of small mammals…

Dog food in Ireland is expected to continue to face challenges over 2024, marked by slow retail volume growth. This is attributed to dog population constraints in conjunction with inflationary pressures. The Dublin Society for the Prevention of…

In 2024, cat food in Ireland is expected to continue to see retail current value growth stem from price escalations. However, the rise in the average unit price of cat food is projected to be slower than in 2023. This is predicted to lead to a lower…

In 2023, sun care in Ireland benefited from the end of COVID-19, with consumers returning to holidays and beach trips, acquiring sun creams for these occasions. Although the Irish economy faced challenges, the landscape recorded positive results as…

In 2023, the struggling economy shaped results on the skin care landscape in Ireland. High inflation and declining GDP resulted in a fall in average disposal income. While retail value growth remained positive, driven by rising prices, retail volume…

In 2023, premium beauty and personal care ranges recorded a stronger performance than mass goods despite the challenging economic environment and ongoing high inflation. This was mainly due to the very strong performance of premium ranges within…

In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to…

In 2023, the economic situation limited growth for men's grooming in Ireland. Irish consumers suffered from high inflation and declining GDP growth, eroding their purchase power. Consequently, many consumers moved away from purchasing male-specific…