Innovation

Our Innovation reports combine quantitative data modeling with ou...

Our Innovation reports combine quantitative data modeling with our megatrends framework analysis to provide a clear understanding of new product activity. Explore where innovation occurs, who the innovators are, and which product attributes are gaini...

Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

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