Indonesia

Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…

In recent years, headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle, particularly among the young generations in Indonesia. Propelled by the development and adoption of True Wireless Stereo (TWS) earbuds,…

Health and beauty specialists saw current value growth in Indonesia in 2023. Beauty shops such as Sephora, Guardian and Sociolla have become well-recognised by consumers. Additionally, these retailers have an extensive omnichannel network through…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…

Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…

The driving force behind volume sales in home audio and cinema in Indonesia in 2023 is speakers, as a rising trend towards recreating the cinema experience at home, driven by streaming services, motivates consumers to upgrade their sound systems.…

Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along…

The retail packaging unit volumes of floor cleaners recorded positive growth in 2022. This can be attributed not only to the fact that Indonesians are prioritising cleanliness and maintaining a tidy living environment, but also to the increased time…

Sales in home furnishings in Indonesia in 2023 were supported by the overall cultural emphasis on communal gatherings and outdoor living – particularly during festive seasons. Indeed, the textiles industry in the country is closely intertwined with…

Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various…

Situated in the tropics, Indonesia perpetually contends with the demand for home insecticides. This product category saw another upswing in 2023, and the positive trajectory is likely to continue. The surging cases of dengue fever in the country have…

The use of local laundry services served as a threat to the performance of home laundry appliances in 2023. Indonesian consumers appreciate the value and convenience of these facilities, which enable them to have their clothes washed and dried at…

Home products specialists saw current value growth in Indonesia in 2023. Globally, there is currently a trend of mindful luxury consumption that involves consumers looking for products offering high quality and timeless designs. Luxury product…

In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…

Sales in homewares in Indonesia in 2023 continued to be supported by the ongoing trend for home-cooking in the country, with kitchen being the best performing category. The home-cooking trends were particularly strong during the era of the pandemic…

Retail volume sales of hosiery in Indonesia managed to achieve only modest growth in 2023, with demand remaining well below pre-pandemic levels. The category saw a better performance in 2021 and 2022, following the return of Indonesians to their…

Retail volume sales of hot drinks in Indonesia saw healthy growth in 2023, in contrast to the decline seen in the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions,…

Flexible packaging continues to dominate the packaging unit volumes used in hot drinks in Indonesia, which is expected to remain the case over the forecast period. Flexible aluminium/plastic is the main pack type, followed by flexible plastic. Both…

Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…