Indonesia

The COVID-19 pandemic increased awareness and acceptance of cheese in Indonesia, which continues in 2023. During lockdown there was increased interest in cooking and baking at home, and cheese became more widely used as an ingredient. In addition,…

Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Cigarettes saw volume sales decline in Indonesia in 2023. Retail volume sales of legal cigarettes in Indonesia have experienced fluctuation in recent years, with a significant fall in the final year of the review period. While legal cigarette volumes…

Cigars and cigarillos saw volume sales increase in Indonesia in 2023, while smoking tobacco witnessed a dramatic rise in volumes during the year. Cigars and cigarillos are expected to remain a niche interest, particularly as they are unappealing to…

Coffee experienced a rebound in retail volume terms in 2023 following a decline in the previous year. This was due mainly to improving economic conditions and the gradual restoration of consumer confidence. The pandemic had a negative impact on the…

The market for colour cosmetics in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. As the country emerged from the pandemic, consumers spent more time socialising outside the home, which meant…

Computers and peripherals is seeing a continued contraction in demand in Indonesia in 2023, with tablets falling most rapidly and laptops showing the slowest decrease, in terms of business and retail volume combined. In terms of retail volume alone…

Overall concentrates posted flat growth in off-trade channels in Indonesia in 2023. Sales of liquid concentrates saw minor growth in volume terms, with sales supported by local consumers travelling back to their hometowns for large family gatherings…