Indonesia

Staple foods overall benefited from consumer purchasing power beginning to rise in 2023 as Indonesia’s economy started to rebound following difficult years during and immediately after the pandemic. Sales volumes were boosted by broadening consumer…

Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…

Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…

Sports drinks in Indonesia enjoyed positive growth in terms of overall off-trade volume sales 2023, albeit it at a slower pace than was recorded in 2022. At the same time, off-trade sales of sports drinks remained considerably lower than pre-pandemic…

Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…