Indonesia

Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the…

As the market reopened after the COVID-19 pandemic, mobility grew strongly in all categories in 2022. Light vehicle sales, shared mobility and car rental saw double-digit growth rates. The strong performance is predicted to continue for most…

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

The trend towards urbanisation helped to drive demand for microwaves in 2023, with the category showing significant growth over the previous year in retail volume terms. Modern families, especially in large cities, lead increasingly busy lives and…

The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…

Menstrual care in Indonesia in 2023 saw significant rises in both volume and current value terms, with growth driven by the country’s expanding middle class. This is leading to higher disposable incomes, newfound financial flexibility and greater…

Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as…

The growth of meals and soups packaging in Indonesia is being driven by rapid urbanisation and evolving lifestyles, leading to increased demand for convenient food options as individuals have less time for cooking meals from scratch. Rising…

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

Mass beauty and personal care products continued to outsell their premium counterparts in Indonesia in 2023. These products remain the most affordable option for the majority of the population, many of whom do not have the financial resources to…

Retail value sales of luxury goods in Indonesia grew by 11% in 2023 in current terms to amount to IDR36.3 trillion. Retail value sales in the luxury goods market in Indonesia in 2023 rose at a faster rate than the CAGR seen over the review period as…

In 2023, the hotel occupancy rate has again shown an increase, although it has not yet recovered to the figure seen in 2019, immediately before the outbreak of COVID-19. However, several cities in Central Java, such as Solo City, have recorded…

Limited-service restaurants in Indonesia saw an impressive performance in 2023, with current value sales exceeding pre-pandemic levels. Growth was boosted by an increase in mobility, including the return of Indonesians to their physical offices, as…

Laundry care witnessed relatively modest growth in 2023, attributed to the aftereffects of the COVID-19 pandemic, which led to a rise in the cost of raw materials. However, sales are picking up compared to recent years and the leading players in the…

Large cooking appliances saw accelerated growth in retail volume terms in 2023, supported by better economic conditions, which prompted Indonesians to upgrade their kitchens with more modern and efficient cooking solutions. Manufacturers also focused…

Off-trade volume sales rose robustly for juice in 2023, following a year of strong double-digit growth in 2022. Juice drinks (up to 24% juice) remained the largest member of the overall category and has been leading growth in terms of off-trade…

Retail sales of jewellery saw vastly accelerated growth in both volume and constant value terms in 2023. Such products are a key contributor to the Indonesian economy, with gold jewellery, in particular, being valued as both a symbol of wealth and…

Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…

The in-car entertainment landscape is seeing a marked trend in Indonesia in 2023, with partnerships between numerous automobile manufacturers and leading in-car entertainment producers. These collaborations aim to integrate pre-installed audio and…

The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…