Indonesia

Direct selling saw a marked fall in sales in current value terms in Indonesia in 2023. The channel generally struggled during the review period, having been heavily impacted by the COVID-19 crisis. Direct selling was not viable at the height of the…

Diarrhoea is a common problem, but it is still the cause of many childhood deaths throughout the world, including in Indonesia. Apart from causing pain and even death, diarrhoea can also hinder a child’s growth and development, because it can cause…

In 2023, dietary supplements is only set to see low current value growth, but will maintain the gains seen during the pandemic. Meanwhile, although retail volume sales are expected to decline in around half the categories, this is after seeing a peak…

In Indonesia, according to data from the Indonesian Paediatrician Association (IDAI), around 7-35% of babies aged 6-12 months experience nappy (diaper) rash. With Indonesia’s population, that means between two million and 10 million babies suffer…

Depilatories remained an insignificant category in Indonesia at the end of the review period. Despite the fact that the removal of unwanted facial and body hair is standard for women in the country, consumers prefer to seek out professional…