Indonesia

In recent years, headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle, particularly among the young generations in Indonesia. Propelled by the development and adoption of True Wireless Stereo (TWS) earbuds,…

Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…

General merchandise stores registered current value growth in Indonesia in 2023. Since the onset of the COVID-19 crisis, consumer behaviour has changed rapidly. People are getting used to purchasing products online, which has diversified their…

Gardening in Indonesia saw healthy sales in 2023, boosted by the rise of urbanisation wellbeing trends. For example, consumers living in smaller apartments display a desire to keep indoor plants for both aesthetic and health and wellbeing reasons…