Indonesia

Cafés/bars saw another year of buoyant growth in current value terms in 2023, with independent outlets leading the way. This was consistent with the developing coffee drinking culture in the country, as consumers sought out visually appealing venues…

Butter and spreads maintains positive growth in 2023, thanks to a combination of factors, including a return to on-the-go lifestyles and trends which emerged during the COVID-19 pandemic. Butter and spreads are commonly used in preparing quick…

Overall breakfast cereals posted positive growth in terms of retail volume sales in 2023 at a similar rate to that recorded in 2022. The key consumer group for breakfast cereals in Indonesia consists of upper-income professionals who make up a…

Bottled water recorded off-trade growth in terms of volume sales in Indonesia in 2023, following slight decline in the previous year, 2022. However, despite 2023’s positive performance, bottled water has yet to recover to pre-pandemic volume sales…

Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…

Bleach remains on a negative trend, following its uptick during the era of the pandemic when consumers were seeking to strongly disinfect their homes. One of the main factors contributing to this stagnation is the noticeable absence of new product…

Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…

In 2022, Indonesian consumers resumed their pre-pandemic, out-of-home lifestyles as COVID-19 restrictions were fully lifted in this year. This drove retail unit volume sales of deodorants as consumers returned to schools and offices. As a result,…

Beauty and personal care in Indonesia registered positive growth in both volume and current value terms in 2023,. As the country emerged from the pandemic, consumers spent more time outside the home, which meant that they were more likely to use…

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

Retail volume sales of overall baked goods saw flat growth in 2023, with average unit prices soaring for the second consecutive year. Several factors contributed to this snowballing of prices: the continued weakening of the IDR amid high import…

Retail sales of bags and luggage registered a vastly improved performance in both volume and constant value terms in 2023, when compared to the previous year. As the country emerged from COVID-19 crisis, Indonesians became increasingly keen to…

Dried baby food packaging was recording strong growth in Indonesia in 2022. The convenience and portability offered by its folding carton primary packaging and flexible aluminium/plastic secondary packaging have made it a favoured choice among busy…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

Despite a declining birth rate, baby and child-specific products in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. This stemmed partly from improved economic conditions, which translated into a…

Away-from-home (AFH) tissue and hygiene in Indonesia saw significant growth in terms of both volume and current value sales in 2023, buoyed by improving economic conditions and the expansion of related sectors. The steady improvement in the country’s…

Asian speciality drinks in Indonesia saw positive growth in terms of off-trade volume sales in 2023, though the pace was lower than that recorded in 2022. This slowdown was the result of a second year of price hikes at a double-digit rate.…

Appliances and electronics specialists saw continued current value growth in Indonesia in 2023. While some of the leading players in this channel, such as Erajaya Swasembada and Electronic City, continued to expand their retail networks in 2023, the…

Apparel and footwear specialists saw further current value growth in Indonesia in 2023. In the post-COVID-19 environment, consumer experience has become increasingly important, with consumers expecting comfort and unique design in stores. Gen Z and…

Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…