Indonesia

Yoghurt remains the best-performing product within the category in 2023, with a number of local producers entering the arena during the pandemic when the logistics of importing goods became more complex and costly. For example, The Good Gut started…

Sales of writing instruments saw an improved performance in constant value terms in 2023, when compared to the previous year. This was partly attributable to the return of pre-pandemic lifestyles including the resumption of face-to face school…

Wound care is set to see slow retail volume growth in 2023, along with slightly higher current value growth. Local consumers tend to use sticking plasters as a first recourse for treating slight punctures, cuts, and other wounds. Some parents carry…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

Wipes in Indonesia saw an increase in current value sales in 2023, sustaining the positive growth trajectory that has been observed throughout the review period. The COVID-19 pandemic, despite its many challenges, brought about a significant and…

Compared to Old World wines, New World wines are generally sweeter and are, therefore, gaining in popularity amongst consumers in Indonesia, especially domestic consumers. In terms of pricing, New World wines are also generally more affordable than…

In 2023, weight management and wellbeing is set to see continued retail volume and current value growth. The positive performance of the category is expected to be triggered by several factors. For instance, based on the latest data released by the…

As wearable electronics continues to evolve, a marked and persistent shift from basic activity bands to more sophisticated activity watches and smart wearables is being observed in Indonesia. Smart wearables and advanced activity watches offer a wide…

In 2023, overall vitamins is expected to maintain current value growth, although volume sales are set to turn to decline. However, this is unlikely to be part of a larger trend, as a return to growth is expected in the forecast period. It is more…

Video games in Indonesia saw an improved performance in 2023, when compared to the previous year. However the rate of current value growth remained significantly below the heights achieved in 2020 and 2021, largely due to individuals returning to…

Vacuum cleaners saw a rapid surge in popularity in Indonesia during the review period, with this pattern continuing in 2023. Many middle- to upper-income urban consumers are recognising the convenience and effectiveness of using these products to…

The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…

The market for traditional toys and games in Indonesia registered a weak performance in current value terms in 2023, when compared to the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While…

Traditional and connected watches registered relatively modest growth in constant value terms in 2023, when compared to the previous year. This was due to the declining fortunes of quartz analogue watches, which represented the largest category in…

The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the…

In 2023, tourism flows are expected to show a significant increase compared to 2022. This has already been seen in the first quarter of 2023. Malaysia, Australia, Singapore, Timor Leste and India were still the countries that made the largest…

Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and…

In 2023, legal cigarettes saw a significant decline in volume sales in Indonesia. The Indonesian Government increased the tobacco excise tax (CHT) rate by an average of 10% for cigarettes, 15% for electronic cigarettes and 6% for any other processed…

Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by…

Tea experienced another year of positive, albeit modest growth, in retail volume terms in 2023, with demand exceeding pre-pandemic levels. Growth was boosted by the tendency of players to offer tea bags in more economical packaging, as well cut-price…