Indonesia

Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…

Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…

Retail volume sales of consumer appliances in Indonesia witnessed more robust growth in 2023, when compared to the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions,…

Dishwashers are still perceived as niche consumer appliances in Indonesia, and as such, are not seen as a necessity in most homes. Many middle- to upper-income households have domestic help for dishwashing tasks, while dishwashers are too expensive…

Food preparation appliances are already fairly familiar to consumers in Indonesia, especially products such as blenders, food processors and mixers. During 2023, the category benefited from growing sales in volume terms, supported by the increasingly…