Indonesia

Paediatric consumer health is set to remain one of the better performing categories in consumer health in 2023, with the expectation of solid current value growth and also continued volume growth, despite the falling population aged 0-12. This is due…

In 2023, sleep aids is set to maintain positive retail volume and current value growth. Different ages have different needs when it comes to sleep; for example, younger children need around 10 hours of sleep, teenagers eight hours, adults six hours,…

Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…

In 2023, overall vitamins is expected to maintain current value growth, although volume sales are set to turn to decline. However, this is unlikely to be part of a larger trend, as a return to growth is expected in the forecast period. It is more…

In 2023, weight management and wellbeing is set to see continued retail volume and current value growth. The positive performance of the category is expected to be triggered by several factors. For instance, based on the latest data released by the…

Wound care is set to see slow retail volume growth in 2023, along with slightly higher current value growth. Local consumers tend to use sticking plasters as a first recourse for treating slight punctures, cuts, and other wounds. Some parents carry…

Dried baby food packaging was recording strong growth in Indonesia in 2022. The convenience and portability offered by its folding carton primary packaging and flexible aluminium/plastic secondary packaging have made it a favoured choice among busy…

Countlines packaging was recording some of the strongest growth in confectionery packaging in Indonesia in 2022 as it typically includes individually wrapped chocolates or candies to cater to the trend of convenient, on-the-go consumption. As urban…

The growth of drinking milk product packaging in Indonesia’s dairy industry is driven by various factors, such as the expansion of the urban population and busier lifestyles. The rising middle class with increased purchasing power is also…

The growth of meals and soups packaging in Indonesia is being driven by rapid urbanisation and evolving lifestyles, leading to increased demand for convenient food options as individuals have less time for cooking meals from scratch. Rising…

The continued growth of plant-based milk and its packaging unit volumes can be attributed to a convergence of factors. Rising health consciousness and dietary preferences, along with heightened environmental awareness, are propelling the demand for…

Shelf stable fruit’s growth in Indonesia is due to the prolonged shelf life that these products offer. In addition, these products require less stringent temperature control during storage and transportation, making them well-suited for Indonesia’s…

As Indonesians returned to the office and classroom as well as resumed their social and leisure activities, there was growing demand for processed food to cope with the resumption of hectic, on-the-go lifestyles. During 2022, with many consumers…

Continued growth was being seen in product areas of sauces, dips and condiments in Indonesia in 2022 that facilitate the convenient, quick and easy preparation of home-cooked meals, such as recipe sauces, bouillon, and herbs and spices. This is…

Demand for honey is being supported by the rising health awareness trend in the country, which was bolstered by the onset of the pandemic. Many Indonesian consumers have developed the habit of consuming honey on a daily basis in the hope of…

Tourist visitor levels in Indonesia were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This is an improvement on previous years when the pandemic was preventing people…

Value sales of fine wines/champagne and spirits grew by 14% to total IDR90.2 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key…

Retail value sales of luxury goods in Indonesia grew by 11% in 2023 in current terms to amount to IDR36.3 trillion. Retail value sales in the luxury goods market in Indonesia in 2023 rose at a faster rate than the CAGR seen over the review period as…

Personal luxury retail value sales increased by 12% in 2023 to reach IDR18.7 trillion, supporting growth recorded by leading brand providers, such as Kering SA, Luvitasindo PT and Chanel SA. The category’s value sales growth in 2023 was boosted by…

Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…

As the market reopened after the COVID-19 pandemic, mobility grew strongly in all categories in 2022. Light vehicle sales, shared mobility and car rental saw double-digit growth rates. The strong performance is predicted to continue for most…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…

Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…

Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…

So-called “clean label” products – ie those that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2022. These types…

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…

Retail volume sales of apparel accessories plummeted in 2023. This was due to the declining performance of other apparel accessories, following the relaxation of regulations regarding the wearing of face masks in indoor settings in December 2022. The…

Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…

Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…

Footwear in Indonesia continued to see positive growth in volume terms in 2023, with women’s footwear leading the way. Sales were boosted by the post-pandemic revival of social activities, such as weddings, parties and other gatherings, alongside the…

Retail volume sales of hosiery in Indonesia managed to achieve only modest growth in 2023, with demand remaining well below pre-pandemic levels. The category saw a better performance in 2021 and 2022, following the return of Indonesians to their…

Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…

The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…

Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

In 2023, the charge cards category has experienced positive growth, both in terms of volume and value transactions. Similarly to the previous year, growth has largely been driven by the revival of normal social and economic activity in the wake of…

Consumer credit gross lending has experienced further strong growth in 2023, along similar lines to the previous year. The main factor behind this growth has been the improvement in economic conditions as a result of increased community mobility…

The consumer lending category has experienced another strong performance in Indonesia in 2023. Gross lending has shown further positive growth during the year, along similar lines to 2022. Improving economic conditions as a result of people's…

In 2023, the credit cards category is again showing positive growth in all terms, cards circulation as well as volume and value transactions, as it did in the previous year. Credit card spending has recovered across categories. Holidays and the end…

In 2023, the debit cards category has again experienced positive growth in both volume and value transactions, as it did in the previous year. The increase in people’s mobility following the lifting of restrictions imposed to limit the spread of…

Electronic payment has been the fastest growing mode of payment in Indonesia in 2023. The very high use of digital wallets, QRIS (Quick Response Code Indonesia Standard - a QR code standard developed by Bank Indonesia and Indonesian Payment System…

The pre-paid cards category has continued its strong performance in 2023, with the category seeing positive growth in terms of both volume and value transactions, as in the previous year. Pre-paid cards has been particularly impacted by the revival…

Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…

Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…

Retail volume sales of consumer appliances in Indonesia witnessed more robust growth in 2023, when compared to the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions,…

Dishwashers are still perceived as niche consumer appliances in Indonesia, and as such, are not seen as a necessity in most homes. Many middle- to upper-income households have domestic help for dishwashing tasks, while dishwashers are too expensive…

Food preparation appliances are already fairly familiar to consumers in Indonesia, especially products such as blenders, food processors and mixers. During 2023, the category benefited from growing sales in volume terms, supported by the increasingly…

The use of local laundry services served as a threat to the performance of home laundry appliances in 2023. Indonesian consumers appreciate the value and convenience of these facilities, which enable them to have their clothes washed and dried at…