Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Jakarta in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Malang in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Medan in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Samarinda in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Semarang in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Surabaya in Indonesia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Computers and peripherals is seeing a continued contraction in demand in Indonesia in 2023, with tablets falling most rapidly and laptops showing the slowest decrease, in terms of business and retail volume combined. In terms of retail volume alone…
In 2023 Indonesia’s economic landscape is showing an enduring resilience coupled with promising prospects, standing strong amid global economic shifts. The Minister of Finance stated in the year that macroeconomic variables, fiscal and monetary…
In recent years, headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle, particularly among the young generations in Indonesia. Propelled by the development and adoption of True Wireless Stereo (TWS) earbuds,…
The driving force behind volume sales in home audio and cinema in Indonesia in 2023 is speakers, as a rising trend towards recreating the cinema experience at home, driven by streaming services, motivates consumers to upgrade their sound systems.…
In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…
The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…
The in-car entertainment landscape is seeing a marked trend in Indonesia in 2023, with partnerships between numerous automobile manufacturers and leading in-car entertainment producers. These collaborations aim to integrate pre-installed audio and…
In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…
In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…
As wearable electronics continues to evolve, a marked and persistent shift from basic activity bands to more sophisticated activity watches and smart wearables is being observed in Indonesia. Smart wearables and advanced activity watches offer a wide…
The number of households is set to increase moderately in Indonesia, with couples with children remaining the dominant household type by 2027. The fastest household expenditure growth is set to be recorded by couples without children households, yet…
In 2023, the airlines category is experiencing further positive value growth, following expansion in 2022. The government’s easing of various travel requirements in line with the abolition of PPKM is the main reason behind the growth, with this shift…
Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…
In 2023, the hotel occupancy rate has again shown an increase, although it has not yet recovered to the figure seen in 2019, immediately before the outbreak of COVID-19. However, several cities in Central Java, such as Solo City, have recorded…
In 2023, tourism flows are expected to show a significant increase compared to 2022. This has already been seen in the first quarter of 2023. Malaysia, Australia, Singapore, Timor Leste and India were still the countries that made the largest…
The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…
Both foodservice and retail packaging unit volumes for alcoholic drinks saw major declines in Indonesia in 2020 when the COVID-19 pandemic hit the country and restrictions on mobility and foodservice were imposed. However, in both 2021 and 2022,…
Samarinda and Surabaya are Indonesia’s most economically vibrant cities. Meanwhile, Makassar holds the greatest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, inflationary pressures…
Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…
In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…
Butter and spreads maintains positive growth in 2023, thanks to a combination of factors, including a return to on-the-go lifestyles and trends which emerged during the COVID-19 pandemic. Butter and spreads are commonly used in preparing quick…
The COVID-19 pandemic increased awareness and acceptance of cheese in Indonesia, which continues in 2023. During lockdown there was increased interest in cooking and baking at home, and cheese became more widely used as an ingredient. In addition,…
Dairy products and alternatives in Indonesia has experienced positive growth in recent years, primarily driven by increased health and wellness awareness among local consumers who believe consuming more dairy is good for gut health and generally…
Growth in drinking milk, especially fresh milk, in Indonesia has been significantly supported by the rise of quick commerce. With their efficient delivery systems, quick commerce platforms such as Astro and Happy Fresh offer fast and reliable…
The performance of cream in Indonesia has been bolstered by the emergence of small and medium-sized bakery enterprises (SMEs). The COVID-19 pandemic prompted many consumers to explore alternative sources of income, leading to a proliferation of SME…
Soy drinks is the best-known and most popular plant-based dairy sub-category in Indonesia, followed by mung bean milk. Soy drinks have a long history in Indonesia and are enjoyed by many consumers. Their positioning is not so much as a milk…
Yoghurt remains the best-performing product within the category in 2023, with a number of local producers entering the arena during the pandemic when the logistics of importing goods became more complex and costly. For example, The Good Gut started…
In the context of transforming the health system in Indonesia, one of the agendas currently being pursued by the Ministry of Health is to increase pharmaceutical resilience by increasing domestic production of the top 10 value medicines, which…
Overall consumer health is set to maintain growth in current value terms in 2023, although this is expected to be slower than in the previous three years. The pandemic has ceased to have a notable impact in Indonesia, and there are many categories…
Although the pandemic is considered over, this is not expected to immediately reduce sales of OTC cough and cold medicines in Indonesia in 2023, with both retail volume and current value growth set to continue across most categories. However, the…
In Indonesia, according to data from the Indonesian Paediatrician Association (IDAI), around 7-35% of babies aged 6-12 months experience nappy (diaper) rash. With Indonesia’s population, that means between two million and 10 million babies suffer…
In 2023, dietary supplements is only set to see low current value growth, but will maintain the gains seen during the pandemic. Meanwhile, although retail volume sales are expected to decline in around half the categories, this is after seeing a peak…
Diarrhoea is a common problem, but it is still the cause of many childhood deaths throughout the world, including in Indonesia. Apart from causing pain and even death, diarrhoea can also hinder a child’s growth and development, because it can cause…
In 2023, eye care is expected to maintain healthy retail volume and current value growth, although the rates of increase are set to be slower than in the previous year. Eye care products are considered a necessity, since eye health is considered…
Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…
Paediatric consumer health is set to remain one of the better performing categories in consumer health in 2023, with the expectation of solid current value growth and also continued volume growth, despite the falling population aged 0-12. This is due…
In 2023, sleep aids is set to maintain positive retail volume and current value growth. Different ages have different needs when it comes to sleep; for example, younger children need around 10 hours of sleep, teenagers eight hours, adults six hours,…
Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…
In 2023, overall vitamins is expected to maintain current value growth, although volume sales are set to turn to decline. However, this is unlikely to be part of a larger trend, as a return to growth is expected in the forecast period. It is more…
In 2023, weight management and wellbeing is set to see continued retail volume and current value growth. The positive performance of the category is expected to be triggered by several factors. For instance, based on the latest data released by the…
Wound care is set to see slow retail volume growth in 2023, along with slightly higher current value growth. Local consumers tend to use sticking plasters as a first recourse for treating slight punctures, cuts, and other wounds. Some parents carry…
Dried baby food packaging was recording strong growth in Indonesia in 2022. The convenience and portability offered by its folding carton primary packaging and flexible aluminium/plastic secondary packaging have made it a favoured choice among busy…
Countlines packaging was recording some of the strongest growth in confectionery packaging in Indonesia in 2022 as it typically includes individually wrapped chocolates or candies to cater to the trend of convenient, on-the-go consumption. As urban…
The growth of drinking milk product packaging in Indonesia’s dairy industry is driven by various factors, such as the expansion of the urban population and busier lifestyles. The rising middle class with increased purchasing power is also…