Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…
In 2023, the debit cards category has again experienced positive growth in both volume and value transactions, as it did in the previous year. The increase in people’s mobility following the lifting of restrictions imposed to limit the spread of…
Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…
The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…
Retail volume sales of apparel accessories plummeted in 2023. This was due to the declining performance of other apparel accessories, following the relaxation of regulations regarding the wearing of face masks in indoor settings in December 2022. The…
So-called “clean label” products – ie those that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2022. These types…
As the market reopened after the COVID-19 pandemic, mobility grew strongly in all categories in 2022. Light vehicle sales, shared mobility and car rental saw double-digit growth rates. The strong performance is predicted to continue for most…
Retail value sales of luxury goods in Indonesia grew by 11% in 2023 in current terms to amount to IDR36.3 trillion. Retail value sales in the luxury goods market in Indonesia in 2023 rose at a faster rate than the CAGR seen over the review period as…
Appliances and electronics specialists saw continued current value growth in Indonesia in 2023. While some of the leading players in this channel, such as Erajaya Swasembada and Electronic City, continued to expand their retail networks in 2023, the…
Processed fruit and vegetables in Indonesia witnessed dramatically higher unit price hikes in 2023 than it saw in 2022, though volume demand remained sustained. This was partly thanks to independent foodservice operators who have been investing in…
Footwear in Indonesia continued to see positive growth in volume terms in 2023, with women’s footwear leading the way. Sales were boosted by the post-pandemic revival of social activities, such as weddings, parties and other gatherings, alongside the…
Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…
The growth of drinking milk product packaging in Indonesia’s dairy industry is driven by various factors, such as the expansion of the urban population and busier lifestyles. The rising middle class with increased purchasing power is also…
In 2023, eye care is expected to maintain healthy retail volume and current value growth, although the rates of increase are set to be slower than in the previous year. Eye care products are considered a necessity, since eye health is considered…
The COVID-19 pandemic increased awareness and acceptance of cheese in Indonesia, which continues in 2023. During lockdown there was increased interest in cooking and baking at home, and cheese became more widely used as an ingredient. In addition,…
Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…
Cigars and cigarillos saw volume sales increase in Indonesia in 2023, while smoking tobacco witnessed a dramatic rise in volumes during the year. Cigars and cigarillos are expected to remain a niche interest, particularly as they are unappealing to…
The market for traditional toys and games in Indonesia registered a weak performance in current value terms in 2023, when compared to the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While…
Retail volume sales of consumer appliances in Indonesia witnessed more robust growth in 2023, when compared to the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions,…
Online bookings are showing a significant growth trend in 2023. The repeal of PPKM at the end of 2022 has had a very positive impact on this category. Various promos offered by OTA, especially special price promotions for orders on certain dates, are…