Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…
The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…
Retail adult incontinence in Indonesia saw sales supported in 2023 by the country’s ageing population, driving robust volume and current value growth throughout the year with double-digit rises. The elderly population is set to continue to expand,…
The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…
The Indonesian tourism industry experienced a strong rebound in 2023, and this served to boost the number of transactions made in travel, lodging and leisure locations. According to official sources, more than 11 million international tourists…
Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…
The trend towards urbanisation helped to drive demand for microwaves in 2023, with the category showing significant growth over the previous year in retail volume terms. Modern families, especially in large cities, lead increasingly busy lives and…
The consumer lending category has experienced another strong performance in Indonesia in 2023. Gross lending has shown further positive growth during the year, along similar lines to 2022. Improving economic conditions as a result of people's…
Consumer credit gross lending has experienced further strong growth in 2023, along similar lines to the previous year. The main factor behind this growth has been the improvement in economic conditions as a result of increased community mobility…
Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…
The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…
The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…
Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…
Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…
In 2023, the credit cards category is again showing positive growth in all terms, cards circulation as well as volume and value transactions, as it did in the previous year. Credit card spending has recovered across categories. Holidays and the end…
Countlines packaging was recording some of the strongest growth in confectionery packaging in Indonesia in 2022 as it typically includes individually wrapped chocolates or candies to cater to the trend of convenient, on-the-go consumption. As urban…
In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…
In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…
The growing health-consciousness trend in Indonesia has led to an increased demand for sugar-free, reduced-sugar, and functional confectionery products, as consumers seek guilt-free alternatives to traditional sweets. Functional ingredients, such as…
Garudafood Group maintains its lead in savoury snacks with its top Garuda brand (in nuts, seeds and trail mixes). The player also offers a diverse product range, with brands Pilus (in puffed snacks), Leo (in salty snacks/ potato chips), and Gery (in…