Indonesia

Retail sales of bags and luggage registered a vastly improved performance in both volume and constant value terms in 2023, when compared to the previous year. As the country emerged from COVID-19 crisis, Indonesians became increasingly keen to…

Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

Retail adult incontinence in Indonesia saw sales supported in 2023 by the country’s ageing population, driving robust volume and current value growth throughout the year with double-digit rises. The elderly population is set to continue to expand,…

The Indonesian tourism industry experienced a strong rebound in 2023, and this served to boost the number of transactions made in travel, lodging and leisure locations. According to official sources, more than 11 million international tourists…

Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…

The trend towards urbanisation helped to drive demand for microwaves in 2023, with the category showing significant growth over the previous year in retail volume terms. Modern families, especially in large cities, lead increasingly busy lives and…

The consumer lending category has experienced another strong performance in Indonesia in 2023. Gross lending has shown further positive growth during the year, along similar lines to 2022. Improving economic conditions as a result of people's…

Consumer credit gross lending has experienced further strong growth in 2023, along similar lines to the previous year. The main factor behind this growth has been the improvement in economic conditions as a result of increased community mobility…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…

The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Appliances and electronics specialists saw continued current value growth in Indonesia in 2023. While some of the leading players in this channel, such as Erajaya Swasembada and Electronic City, continued to expand their retail networks in 2023, the…

Processed fruit and vegetables in Indonesia witnessed dramatically higher unit price hikes in 2023 than it saw in 2022, though volume demand remained sustained. This was partly thanks to independent foodservice operators who have been investing in…

Footwear in Indonesia continued to see positive growth in volume terms in 2023, with women’s footwear leading the way. Sales were boosted by the post-pandemic revival of social activities, such as weddings, parties and other gatherings, alongside the…

Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…

The growth of drinking milk product packaging in Indonesia’s dairy industry is driven by various factors, such as the expansion of the urban population and busier lifestyles. The rising middle class with increased purchasing power is also…

In 2023, eye care is expected to maintain healthy retail volume and current value growth, although the rates of increase are set to be slower than in the previous year. Eye care products are considered a necessity, since eye health is considered…