Indonesia

Off-trade volume sales of energy drinks continued their slow recovery in 2023, following two previous years of double-digit growth, though growth was substantially slower than that which was recorded in 2021 and 2022. Sales in 2023 were supported by…

Overall concentrates posted flat growth in off-trade channels in Indonesia in 2023. Sales of liquid concentrates saw minor growth in volume terms, with sales supported by local consumers travelling back to their hometowns for large family gatherings…

Coffee experienced a rebound in retail volume terms in 2023 following a decline in the previous year. This was due mainly to improving economic conditions and the gradual restoration of consumer confidence. The pandemic had a negative impact on the…

The market for deodorants in Indonesia saw a decline in current value terms in 2023, in contrast to the performance of the previous two years. Demand was restricted by the perception that prologued usage of such products could lead to irritation and…

Hypermarkets saw a decline in current value terms in Indonesia in 2023. Despite the positive trend observed in the overall retail industry in line with the ongoing post-pandemic recovery, larger modern retailers such as hypermarkets are struggling.…

Convenience retailers saw current value growth in Indonesia in 2023. Urbanisation is a key factor influencing the growth of convenience stores in the country. Many people move to big cities in search of work or education, and they need places to shop…

Wipes in Indonesia saw an increase in current value sales in 2023, sustaining the positive growth trajectory that has been observed throughout the review period. The COVID-19 pandemic, despite its many challenges, brought about a significant and…

Laundry care witnessed relatively modest growth in 2023, attributed to the aftereffects of the COVID-19 pandemic, which led to a rise in the cost of raw materials. However, sales are picking up compared to recent years and the leading players in the…

Bleach remains on a negative trend, following its uptick during the era of the pandemic when consumers were seeking to strongly disinfect their homes. One of the main factors contributing to this stagnation is the noticeable absence of new product…

Air care is seeing fair growth, which is attributed to the ongoing growth of urbanisation in Indonesia. Electric air fresheners is seeing the strongest sales, achieving double-digit value growth in 2023. This underscores a shifting preference among…

RTD coffee is typically consumed on-the-go, as is suggested by the significant contribution of the convenience stores and small local grocers to overall category sales. In 2023, RTD coffee recorded considerable growth in the off-trade, with high…

Retail e-commerce continued to register buoyant growth in Indonesia in 2023, continuing the trend seen throughout the review period. While the movement restrictions put in place to control the number of COVID-19 cases had a positive impact on online…

General merchandise stores registered current value growth in Indonesia in 2023. Since the onset of the COVID-19 crisis, consumer behaviour has changed rapidly. People are getting used to purchasing products online, which has diversified their…

Full-service restaurants in Indonesia can generally be divided into two segments. The first refers to fine dining establishments with elaborately decorated interiors and higher-priced food menus, which cater to more affluent consumers. The other…

Cafés/bars saw another year of buoyant growth in current value terms in 2023, with independent outlets leading the way. This was consistent with the developing coffee drinking culture in the country, as consumers sought out visually appealing venues…

Asian speciality drinks in Indonesia saw positive growth in terms of off-trade volume sales in 2023, though the pace was lower than that recorded in 2022. This slowdown was the result of a second year of price hikes at a double-digit rate.…

The market for toys and games in Indonesia saw mid-single digit growth in current value terms in 2023, a slight improvement over the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While the…

Small local grocers saw modest growth in current value terms in Indonesia in 2023. Besides continued economic pressures, the performance of the small local grocers channel has been restricted by consumers switching towards modern grocery retailers,…

Home products specialists saw current value growth in Indonesia in 2023. Globally, there is currently a trend of mindful luxury consumption that involves consumers looking for products offering high quality and timeless designs. Luxury product…

Street stalls/kiosks saw a second year of double-digit growth in current value terms in 2023. These small booths typically targeted low- to middle-income consumers, who remained highly price sensitive. With the return of on-site working and…

Retail sales of bags and luggage registered a vastly improved performance in both volume and constant value terms in 2023, when compared to the previous year. As the country emerged from COVID-19 crisis, Indonesians became increasingly keen to…

Rigid plastic is the dominant packaging format in soft drinks in Indonesia, with this expected to remain the case throughout the forecast period. Rigid plastic is predominantly represented by thin wall plastic containers and PET bottles in Indonesian…

Flexible packaging continues to dominate the packaging unit volumes used in hot drinks in Indonesia, which is expected to remain the case over the forecast period. Flexible aluminium/plastic is the main pack type, followed by flexible plastic. Both…

Self-service cafeterias registered a stagnant performance in Indonesia in current value terms in 2023. With a high proportion of these outlets typically located in hypermarkets, the performance of the category is heavily dependent on this retail…

Other hot drinks suffered a further decline in retail volume terms in 2023, albeit at a more modest rate than the previous year. This was due largely to the dismal performance of other plant-based hot drinks, which suffered from rising raw material…

Other pet food is following the overriding cross category trends in Indonesia in 2024. Whilst managing to achieve positive value and volume growth, the pet ownership trend is not as strong as seen during the era of the pandemic, and thus sales are…

Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as…

Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by…

Nappies/diapers/pants in Indonesia in 2023 benefitted from the country’s high birth rate, recording a significant upswing in both volume and current value sales to record continued double-digit growth in the latter. Consumer confidence was on the…

Limited-service restaurants in Indonesia saw an impressive performance in 2023, with current value sales exceeding pre-pandemic levels. Growth was boosted by an increase in mobility, including the return of Indonesians to their physical offices, as…

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in…

The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of…

Retail adult incontinence in Indonesia saw sales supported in 2023 by the country’s ageing population, driving robust volume and current value growth throughout the year with double-digit rises. The elderly population is set to continue to expand,…

The Indonesian tourism industry experienced a strong rebound in 2023, and this served to boost the number of transactions made in travel, lodging and leisure locations. According to official sources, more than 11 million international tourists…

Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…

The trend towards urbanisation helped to drive demand for microwaves in 2023, with the category showing significant growth over the previous year in retail volume terms. Modern families, especially in large cities, lead increasingly busy lives and…

The consumer lending category has experienced another strong performance in Indonesia in 2023. Gross lending has shown further positive growth during the year, along similar lines to 2022. Improving economic conditions as a result of people's…

Consumer credit gross lending has experienced further strong growth in 2023, along similar lines to the previous year. The main factor behind this growth has been the improvement in economic conditions as a result of increased community mobility…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

The Indonesian travel industry is showing significant expansion in 2023. The main reason behind this growth is the revocation of the PPKM (Community Activities Restrictions Enforcement) policy at the end of 2022, which has resulted in much greater…

The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…

Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…

Contact lenses is set to see current value growth in Indonesia in 2024. In an era in which self-expression is key, the younger generation often look for ways to stand out and express their personalities through style and appearance. To do so they…

Apparel and footwear specialists saw further current value growth in Indonesia in 2023. In the post-COVID-19 environment, consumer experience has become increasingly important, with consumers expecting comfort and unique design in stores. Gen Z and…

In 2023, the credit cards category is again showing positive growth in all terms, cards circulation as well as volume and value transactions, as it did in the previous year. Credit card spending has recovered across categories. Holidays and the end…

Countlines packaging was recording some of the strongest growth in confectionery packaging in Indonesia in 2022 as it typically includes individually wrapped chocolates or candies to cater to the trend of convenient, on-the-go consumption. As urban…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…