Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…
Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…
As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…
Soy drinks is the best-known and most popular plant-based dairy sub-category in Indonesia, followed by mung bean milk. Soy drinks have a long history in Indonesia and are enjoyed by many consumers. Their positioning is not so much as a milk…
Growth in drinking milk, especially fresh milk, in Indonesia has been significantly supported by the rise of quick commerce. With their efficient delivery systems, quick commerce platforms such as Astro and Happy Fresh offer fast and reliable…
The use of local laundry services served as a threat to the performance of home laundry appliances in 2023. Indonesian consumers appreciate the value and convenience of these facilities, which enable them to have their clothes washed and dried at…
Herbal/traditional products saw healthy current value growth in the review period, and this is set to continue in 2023 due to several factors. During the pandemic, jamu, or Indonesian herbal medicine, was one of the options chosen by consumers to…
E-vapour products recorded another year of strong double-digit current value growth in Indonesia in 2023. The strong growth of e-vapour products in the country was supported by both established brands and new players entering the market, driving the…
Away-from-home (AFH) tissue and hygiene in Indonesia saw significant growth in terms of both volume and current value sales in 2023, buoyed by improving economic conditions and the expansion of related sectors. The steady improvement in the country’s…
Average unit prices in processed meat, seafood and alternatives to meat saw another year of rises in 2023. This was for several reasons, including the increasing costs of energy and animal feed, with Indonesia being import-reliant for some raw…
As Indonesians returned to the office and classroom as well as resumed their social and leisure activities, there was growing demand for processed food to cope with the resumption of hectic, on-the-go lifestyles. During 2022, with many consumers…
Yoghurt remains the best-performing product within the category in 2023, with a number of local producers entering the arena during the pandemic when the logistics of importing goods became more complex and costly. For example, The Good Gut started…
The driving force behind volume sales in home audio and cinema in Indonesia in 2023 is speakers, as a rising trend towards recreating the cinema experience at home, driven by streaming services, motivates consumers to upgrade their sound systems.…
The continued growth of plant-based milk and its packaging unit volumes can be attributed to a convergence of factors. Rising health consciousness and dietary preferences, along with heightened environmental awareness, are propelling the demand for…
Electronic payment has been the fastest growing mode of payment in Indonesia in 2023. The very high use of digital wallets, QRIS (Quick Response Code Indonesia Standard - a QR code standard developed by Bank Indonesia and Indonesian Payment System…
Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…
Continued growth was being seen in product areas of sauces, dips and condiments in Indonesia in 2022 that facilitate the convenient, quick and easy preparation of home-cooked meals, such as recipe sauces, bouillon, and herbs and spices. This is…
Shelf stable fruit’s growth in Indonesia is due to the prolonged shelf life that these products offer. In addition, these products require less stringent temperature control during storage and transportation, making them well-suited for Indonesia’s…
Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…
Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…