Indonesia

Consumer credit gross lending has experienced further strong growth in 2023, along similar lines to the previous year. The main factor behind this growth has been the improvement in economic conditions as a result of increased community mobility…

In 2023, the charge cards category has experienced positive growth, both in terms of volume and value transactions. Similarly to the previous year, growth has largely been driven by the revival of normal social and economic activity in the wake of…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…

The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…

Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…

Retail volume sales of hosiery in Indonesia managed to achieve only modest growth in 2023, with demand remaining well below pre-pandemic levels. The category saw a better performance in 2021 and 2022, following the return of Indonesians to their…

Footwear in Indonesia continued to see positive growth in volume terms in 2023, with women’s footwear leading the way. Sales were boosted by the post-pandemic revival of social activities, such as weddings, parties and other gatherings, alongside the…

Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…

Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…

Retail volume sales of apparel accessories plummeted in 2023. This was due to the declining performance of other apparel accessories, following the relaxation of regulations regarding the wearing of face masks in indoor settings in December 2022. The…

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

So-called “clean label” products – ie those that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2022. These types…

Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…

Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…

Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

As the market reopened after the COVID-19 pandemic, mobility grew strongly in all categories in 2022. Light vehicle sales, shared mobility and car rental saw double-digit growth rates. The strong performance is predicted to continue for most…

Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…