Indonesia

The meals and soup category experienced another year of positive growth in 2023, both in total volume and value terms. Ready meals was a key contributor to the category’s development during the year, specifically frozen ready meals. The growing urban…

The edible oils category experienced another year of decline in 2023, both in volume and value terms, following contraction in the previous year. The fact that the CPO (crude palm oil) price had not yet fallen was a key reason for this performance.…

Discounting activities, consumers’ busier lifestyles and demand for more convenient, practical cooking solutions, especially amongst middle to upper income consumers, spurred growth in cooking ingredients and meals in Indonesia in 2023. Considerable…

Vacuum cleaners saw a rapid surge in popularity in Indonesia during the review period, with this pattern continuing in 2023. Many middle- to upper-income urban consumers are recognising the convenience and effectiveness of using these products to…

The market for small cooking appliances in Indonesia continues to be dominated by two products, namely freestanding hobs and rice cookers. These products are considered essential by most consumers and as such, saw an increase in demand during the…

Refrigeration appliances continued to see healthy growth in retail volume terms in 2023. This was fuelled by a number of factors, including a growing population, rising living standards, urbanisation and the busier lifestyles of urban consumers,…

Retail volume sales of personal care appliances witnessed significant growth in during the review period. This was reflective of a cultural shift, whereby an increasing number of Indonesians placed greater emphasis on their appearance. With most…

The trend towards urbanisation helped to drive demand for microwaves in 2023, with the category showing significant growth over the previous year in retail volume terms. Modern families, especially in large cities, lead increasingly busy lives and…

Large cooking appliances saw accelerated growth in retail volume terms in 2023, supported by better economic conditions, which prompted Indonesians to upgrade their kitchens with more modern and efficient cooking solutions. Manufacturers also focused…

The use of local laundry services served as a threat to the performance of home laundry appliances in 2023. Indonesian consumers appreciate the value and convenience of these facilities, which enable them to have their clothes washed and dried at…

Food preparation appliances are already fairly familiar to consumers in Indonesia, especially products such as blenders, food processors and mixers. During 2023, the category benefited from growing sales in volume terms, supported by the increasingly…

Dishwashers are still perceived as niche consumer appliances in Indonesia, and as such, are not seen as a necessity in most homes. Many middle- to upper-income households have domestic help for dishwashing tasks, while dishwashers are too expensive…

Retail volume sales of consumer appliances in Indonesia witnessed more robust growth in 2023, when compared to the previous year. This was attributable to a gradual improvement in consumer purchasing power, thanks to better economic conditions,…

Cooling appliances continued to dominate sales of air treatment products in Indonesia in 2023. Given Indonesia's tropical climate, with consistently high temperatures, such products are considered a necessity in the majority of households. Within…

Reducing plastic use and reducing food waste is well-established in Indonesia, with over 40% of consumers identifying as Zero Wasters. This creates substantial opportunities, as half of these consumers are willing to pay more for sustainable goods.…

The pre-paid cards category has continued its strong performance in 2023, with the category seeing positive growth in terms of both volume and value transactions, as in the previous year. Pre-paid cards has been particularly impacted by the revival…

Electronic payment has been the fastest growing mode of payment in Indonesia in 2023. The very high use of digital wallets, QRIS (Quick Response Code Indonesia Standard - a QR code standard developed by Bank Indonesia and Indonesian Payment System…

In 2023, the debit cards category has again experienced positive growth in both volume and value transactions, as it did in the previous year. The increase in people’s mobility following the lifting of restrictions imposed to limit the spread of…

In 2023, the credit cards category is again showing positive growth in all terms, cards circulation as well as volume and value transactions, as it did in the previous year. Credit card spending has recovered across categories. Holidays and the end…

The consumer lending category has experienced another strong performance in Indonesia in 2023. Gross lending has shown further positive growth during the year, along similar lines to 2022. Improving economic conditions as a result of people's…

Consumer credit gross lending has experienced further strong growth in 2023, along similar lines to the previous year. The main factor behind this growth has been the improvement in economic conditions as a result of increased community mobility…

In 2023, the charge cards category has experienced positive growth, both in terms of volume and value transactions. Similarly to the previous year, growth has largely been driven by the revival of normal social and economic activity in the wake of…

Retail sales of womenswear in Indonesia registered slower growth in both volume and constant value terms in 2023, when compared to the previous two years. While consumers became increasingly keen to travel, socialise and spend more time outside the…

Sportswear in Indonesia saw buoyant growth for the third consecutive year in 2023, driven by the developing athleisure trend and a growing focus on sports and fitness. The COVID-19 pandemic pushed consumers to pay more attention to their health and…

The overall rate of retail volume growth in menswear slowed in 2023, compared to the previous two years. The high rate of inflation, at least during the first half of the year, meant that consumers continued to suffer from reduced levels of…

Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…

Retail volume sales of hosiery in Indonesia managed to achieve only modest growth in 2023, with demand remaining well below pre-pandemic levels. The category saw a better performance in 2021 and 2022, following the return of Indonesians to their…

Footwear in Indonesia continued to see positive growth in volume terms in 2023, with women’s footwear leading the way. Sales were boosted by the post-pandemic revival of social activities, such as weddings, parties and other gatherings, alongside the…

Childrenswear saw more modest growth in retail volume terms in 2023, relative to the two previous years. Compared to other areas of apparel and footwear, such as menswear, womenswear and hosiery, sales were comparatively unaffected by the COVID-19…

Retail sales of apparel and footwear in Indonesia registered relatively modest growth in constant value terms in 2023, when compared to the previous two years. As the country emerged from the pandemic, Indonesians became increasingly keen to travel,…

Retail volume sales of apparel accessories plummeted in 2023. This was due to the declining performance of other apparel accessories, following the relaxation of regulations regarding the wearing of face masks in indoor settings in December 2022. The…

Rising health awareness is increasingly driving Indonesians to make dietary changes in an effort to improve their nutritional intake, lose weight and reduce the risk of certain diseases. This trend – which was reinforced by concerns surrounding…

As Indonesians become more health-conscious, they are increasingly inclined to choose – and often willing to pay a premium for – soft drinks with added functional ingredients that can improve their general wellbeing, reduce the risk of certain…

So-called “clean label” products – ie those that are less processed, contain fewer but more nutritious ingredients and are lower in sugar, salt, fat etc – continued to perform positively in multiple snacks categories in Indonesia in 2022. These types…

Public education campaigns and information obtained from social media are making people in Indonesia – particularly middle- and higher-income consumers – more aware of the many health risks associated with being overweight or obese. Despite this,…

Plant-based dairy products and alternatives have become increasingly popular in Indonesia in recent years as rising health-consciousness and concerns about environmental sustainability and animal welfare issues have led more people to embrace vegan,…

Volume sales of products with health and wellness claims increased at impressive rates across cooking ingredients and meals in Indonesia in 2022. Overall demand continued to be buoyed by rising health awareness among consumers, a well-established…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

As the market reopened after the COVID-19 pandemic, mobility grew strongly in all categories in 2022. Light vehicle sales, shared mobility and car rental saw double-digit growth rates. The strong performance is predicted to continue for most…

Value sales of premium and luxury cars rose by 10% to total IDR17.4 trillion in 2023 due to demand from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the degree of demand that…

Personal luxury retail value sales increased by 12% in 2023 to reach IDR18.7 trillion, supporting growth recorded by leading brand providers, such as Kering SA, Luvitasindo PT and Chanel SA. The category’s value sales growth in 2023 was boosted by…

Retail value sales of luxury goods in Indonesia grew by 11% in 2023 in current terms to amount to IDR36.3 trillion. Retail value sales in the luxury goods market in Indonesia in 2023 rose at a faster rate than the CAGR seen over the review period as…

Value sales of fine wines/champagne and spirits grew by 14% to total IDR90.2 billion in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key…

Tourist visitor levels in Indonesia were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This is an improvement on previous years when the pandemic was preventing people…

Demand for honey is being supported by the rising health awareness trend in the country, which was bolstered by the onset of the pandemic. Many Indonesian consumers have developed the habit of consuming honey on a daily basis in the hope of…

Continued growth was being seen in product areas of sauces, dips and condiments in Indonesia in 2022 that facilitate the convenient, quick and easy preparation of home-cooked meals, such as recipe sauces, bouillon, and herbs and spices. This is…

As Indonesians returned to the office and classroom as well as resumed their social and leisure activities, there was growing demand for processed food to cope with the resumption of hectic, on-the-go lifestyles. During 2022, with many consumers…

Shelf stable fruit’s growth in Indonesia is due to the prolonged shelf life that these products offer. In addition, these products require less stringent temperature control during storage and transportation, making them well-suited for Indonesia’s…

The continued growth of plant-based milk and its packaging unit volumes can be attributed to a convergence of factors. Rising health consciousness and dietary preferences, along with heightened environmental awareness, are propelling the demand for…

The growth of meals and soups packaging in Indonesia is being driven by rapid urbanisation and evolving lifestyles, leading to increased demand for convenient food options as individuals have less time for cooking meals from scratch. Rising…