Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…
Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…
Digital marketing has emerged as one of the most effective methods to boost chocolate confectionery sales in Indonesia, amidst a growing number of tech-savvy consumers in the country. One of the main advantages of digital marketing is the ability to…
Multi Bintang Indonesia PT Tbk continues to lead the Indonesian beer category, with its strength founded on its wide range of products - which includes but is not limited to lager, flavoured lager, low alcohol and non alcoholic beer - as well as…
In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of…
Recent policies are eroding democracy and corruption is rife, although economic freedom has improved in the short term. The economy has proven to be resilient, helped by higher exports, whilst inflation is moderating and the prospects for foreign…
The retail packaging unit volumes of floor cleaners recorded positive growth in 2022. This can be attributed not only to the fact that Indonesians are prioritising cleanliness and maintaining a tidy living environment, but also to the increased time…
Consumers spending more time at home, due to COVID-19-related restrictions, such as the shift to remote working and distance learning and the closure of consumer foodservice outlets, was resulting in an increase in home-cooking during the pandemic.…
For extended periods over the last two years (2020 and 2021), consumers in Indonesia have been in home seclusion in order to curb the spread of the COVID-19 virus in the country. As consumers spent more time at home, home cooking became a more…