Indonesia

In 2023, the airlines category is experiencing further positive value growth, following expansion in 2022. The government’s easing of various travel requirements in line with the abolition of PPKM is the main reason behind the growth, with this shift…

As wearable electronics continues to evolve, a marked and persistent shift from basic activity bands to more sophisticated activity watches and smart wearables is being observed in Indonesia. Smart wearables and advanced activity watches offer a wide…

In 2023, positive volume sales growth in portable players in Indonesia remains entirely driven by sales of wireless speakers, while other product areas are witnessing significant retail volume declines. The surge in popularity of multifunctional…

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

The in-car entertainment landscape is seeing a marked trend in Indonesia in 2023, with partnerships between numerous automobile manufacturers and leading in-car entertainment producers. These collaborations aim to integrate pre-installed audio and…

The year 2023 is seeing a persistent and deep decline in the retail volume sales of imaging devices in Indonesia, chiefly as a result of escalating competition from smartphones outfitted with advanced, high-megapixel built-in cameras. For the…

In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…

The driving force behind volume sales in home audio and cinema in Indonesia in 2023 is speakers, as a rising trend towards recreating the cinema experience at home, driven by streaming services, motivates consumers to upgrade their sound systems.…

In recent years, headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle, particularly among the young generations in Indonesia. Propelled by the development and adoption of True Wireless Stereo (TWS) earbuds,…

In 2023 Indonesia’s economic landscape is showing an enduring resilience coupled with promising prospects, standing strong amid global economic shifts. The Minister of Finance stated in the year that macroeconomic variables, fiscal and monetary…

Computers and peripherals is seeing a continued contraction in demand in Indonesia in 2023, with tablets falling most rapidly and laptops showing the slowest decrease, in terms of business and retail volume combined. In terms of retail volume alone…

In 2022, Indonesian consumers resumed their pre-pandemic, out-of-home lifestyles as COVID-19 restrictions were fully lifted in this year. This drove retail unit volume sales of deodorants as consumers returned to schools and offices. As a result,…

Compared to Old World wines, New World wines are generally sweeter and are, therefore, gaining in popularity amongst consumers in Indonesia, especially domestic consumers. In terms of pricing, New World wines are also generally more affordable than…

Mayora Indah Tbk PT maintains its overall company lead in sweet biscuits, snack bars and fruit snacks, however, in brand terms, it is Nabati (from Kaldu Sari Nabati Indonesia PT) which beats Mayora Indah’s Roma Wafello to the top brand place. Indeed,…

The growing health-consciousness trend in Indonesia has led to an increased demand for sugar-free, reduced-sugar, and functional confectionery products, as consumers seek guilt-free alternatives to traditional sweets. Functional ingredients, such as…

Shochu/soju has been experiencing growth in the Indonesian market supported by the general rise in interest in Korean culture, and particularly K-Pop, across the globe. In recent years, there has also been more product variation available in the…

Snacks in Indonesia has been showing signs of recovery following the disruptions of the COVID-19 pandemic, with social mobility gradually increasing. While the market is not fully recovered yet, there are still reasons for optimism, particularly with…

Garudafood Group maintains its lead in savoury snacks with its top Garuda brand (in nuts, seeds and trail mixes). The player also offers a diverse product range, with brands Pilus (in puffed snacks), Leo (in salty snacks/ potato chips), and Gery (in…

As one of the biggest local producers of alcoholic drinks and RTDs in Indonesia, Orang Tua Group has sought to develop strategies to boost the performance of RTDs, which has struggled in recent years. Sales of RTDs have been on a trend of general…

Unilever Indonesia Tbk PT is the leading player in 2023, holding just under half of all company shares. The company’s success is thanks to its overall ice cream portfolio, including brands such as Paddle Pop, Wall’s, Cornetto, Magnum, and Feast.…