Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
During the pandemic, dishwashers experienced a surge in sales as consumers were confined to their homes and therefore sought appliances that would help simplify household chores while they tried to balance work and childcare responsibilities.…
In 2023, dishwashing saw modest current value growth in India, primarily driven by rising volumes, as input costs for dishwashing products started to stabilise. Following the slump in the prices of palm oil and other raw materials, several major…
Sales of dog food in India are set to continue to surge in retail current value terms in 2024, driven by the ongoing rise in dog adoptions, and the increasing desire to provide packaged food for pets. Historically, leading dog food brands offered a…
In 2023, high inflation impacted the price of milk due to an increase in feed costs for cattle. This increased the procurement cost of milk, with major brands increasing the retail price per litre. However, demand for milk remained strong in 2023, as…
Retail volume sales of edible oils in India suffered in 2021 and the first half of 2022 due to disrupted global supply chains and high global inflation. Since India imports more than 50% of its edible oil requirements, there were spikes in retail…
Growth is expected to continue for eggs in India in total volume terms in 2023. It continues to be one of the leading countries globally in terms of egg production, with the presence of poultry farming throughout the country. While inflation has…
In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…
Despite consumer spending power and their desire to travel being impacted by a number of global and domestic issues, including higher living costs, unprecedented inflation levels and uncertainties deriving from the war in Ukraine, India has seen a…
Eye-related issues, such as dry eyes, are predominantly prevalent in urban areas, due to the harsh environmental conditions and prolonged digital exposure. According to Euromonitor’s Economies and Consumers data, only 36% of the population in India…
Eyewear in India is set to demonstrate double-digit current value growth in 2024, owing to the strong traction for categories such as daily disposable contact lenses and sunglasses. Notably, consumer perceptions regarding eyewear have undergone a…