India

Flexible aluminium/plastic remains the most widely used pack type in hot drinks in India, mainly because of Its role in the packaging of tea, which dominates volume sales in hot drinks. Flexible aluminium/plastic has superior barrier properties that…

In recent years there was a rise of adulteration practices, in terms of replacing mustard oil with poor-quality oils in multi-source edible oils, with the intent to reduce costs. It was relatively easy to mix lower-quality oils, as they would not…

Nestlé was the dominant player in baby food in 2022, with the company synonymous with trust and assurance of quality. Baby food, including milk formula, is considered essential for the holistic development of babies and young children, both…

The Indian Government is confronting the grave danger that malnourishment poses to the population. In 2018, it launched POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan to address the issue. The target demographics for the…

In India, obesity has been on the rise for the last few years. According to the National Family Health Survey (NFHS-5), about 6.4% of women and 4.0% of men aged between 15-49 are obese, considering a standard BMI (Body Mass Index) of more than 30.…

Over the last few years, The Coca-Cola Co has been trying to diversify by introducing a host of health and wellness beverages and reducing its dependence on sugary carbonated drinks. For instance, it is working on reducing the sugar content of its…

Traditionally, an Indian breakfast generally consisted of cooked food such as idli, dosa, paratha, and upma. However, in the past few years, with increasingly hectic lifestyles, urban consumers have been pressed for time, and consumers have looked…

After witnessing a significant fall in current value sales in 2020, in the first year of the pandemic, hypermarkets returned to dynamic growth in India in 2021 and 2022, and this trend continued in 2023, finally rising above the 2019 level of sales…

2022 was exceptional for ice cream, with year-on-year value growth of 38% compared to 2021. This was because of extreme hot weather combined with pent-up demand. According to IMD (Indian Metrological Department), India had one of the hottest summers…

Retail volume sales of digital cameras and digital camcorders continue to decline in 2023, due to rising smartphone penetration and weak macroeconomic factors. Imaging devices are being purchased by consumers interested in documenting events, such as…

Retail volume and current value sales of in-car entertainment continued to decline in 2023 due to multiple factors. Firstly, new car models are increasingly coming pre-equipped with the latest technology and components such as built-in navigation…

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity.…

Jewellery witnessed double-digit current value growth in India in 2023. In this dynamic landscape, costume jewellery witnessed an unprecedented surge, boasting a high double-digit growth rate that surpassed the performance of fine jewellery. This…

India's youthful population, with 327 million millennials and 378 million Generation Z individuals as of 2023, has become a significant driver of juice consumption in the country. This young demographic, combined with growing health consciousness, is…

The category of large cooking appliances remained relatively small in 2023 due to cultural differences, wherein most local consumers rely heavily on freestanding appliances, such as freestanding hobs (included in small cooking appliances), as opposed…

Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…

Limited-service restaurants in India maintained double-digit current value growth in 2023, with outlet numbers also continuing to rise. However, slower growth was seen in 2023 than in the previous two years, partly because the channel had already…

Mid-market and budget hotels continue to account for a large share of sales, together expected to account for a 41% share of value sales in overall hotels in India in 2023, on the back of healthy double-digit growth in domestic leisure trips. The…

Retail sales of luxury goods in India increased by 3% in current value terms to reach INR553.8 billion in 2023. The post-lockdown period saw a focus on recovery and a revival of normal consumer behaviour, encompassing working, shopping, the…

The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…

The per capita consumption of ready meals in India in 2023 remained fairly low compared to the average in Asia Pacific. This modest figure can be attributed to limited market penetration and association of limited consumption occasions. Ready meals…

Total meals and soups packaging volumes maintained dynamic growth in 2023, as increasingly time-strapped Indian consumers with busy lifestyles drove demand for meals and soups, boosting packaging unit volumes of the main pack types in the category –…

Meat is expected to maintain solid total volume growth in India in 2023. Amongst all the meats that are available in the Indian market, poultry is the most popular type, due to widespread consumer acceptance, availability across all different areas…

Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Menswear witnessed substantial double-digit current value growth in 2023, marking a continued strong rebound from the pre-pandemic downturn. In contrast to the previous year, which was characterised by festive purchasing and stockpiling, the…

Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…

Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

2023 witnessed a notable rise in celebrations, following missed opportunities for major gatherings during the pandemic. Sweets and desserts play a major role in celebrations, ranging from traditional sweets to Western options such as cakes,…

Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…

Other pet food in India is set to maintain solid retail volume and current value growth in 2024. Fish food is expected to maintain its dominance in other pet food, and also see the strongest growth in this year, thanks to conducive factors such as…

In India, the demand for larger pack sizes, which offer better value for money, has surged due to inflation, especially in the wine industry, where 750ml sizes are popular for both individual consumption and sharing during social gatherings. The rise…

Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where…

Personal accessories experienced remarkable current value growth in India in 2023, building on its recovery from the challenges of the pandemic period. With a notable resurgence in travel activities and a renewed focus on personal style, the industry…

While the growth rate for the category slowed marginally in 2023, retail volume sales remained robust due to factors such as rising awareness, new product innovation and launches, and greater mobility. A growing emphasis on hygiene, personal…

Personal luxury retail sales increased by 11% in current value terms to reach INR256.2 billion in 2023, supported by growth recorded by leading players such as LVMH Watch & Jewellery India Pvt Ltd, Louis Vuitton India Retail Pvt Ltd and Hermès India…

India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…

In 2024, pet care in India is expected to maintain dynamic retail volume and current value growth, fuelled by the rising pet population, increasing pet humanisation, and easier access to pet food and pet products. Growing awareness of the importance…

According to travel data, domestic tourism is expected to show double-digit growth in the number of trips in 2024, given consumers are able to travel to explore different places thanks to faster and more efficient transport systems, and the greater…

Soy drinks continued to dominate demand for plant-based milk in India at the end of the review period. It is popular for several reasons. Firstly, soy is widely consumed in India in various forms, where it is used in different vegetable-based dishes,…

Plant-based dairy packaging in India is accounted for only by plant-based milk, with sales of other plant-based dairy products insignificant. Smaller pack sizes of plant-based milk, such as 200ml and 236ml, are the most popular, as consumers are…

In 2023, growth in polishes slowed in retail volume and current value terms compared with 2022, but the category continued its rebound post-pandemic, with retail value sales finally returning to the pre-pandemic (2019) level, even though retail…

In 2023, portable players in India saw positive retail volume and current value growth, driven solely by the sale of wireless speakers. The vast majority of sales in portable players can be attributed to wireless speakers, which are witnessing…