India

Even after already rebounding to the pre-pandemic level of value sales as early as 2021, supermarkets saw double-digit current value growth in India in 2022, and this trend continued in 2023. Outlet numbers also maintained their growth trend.…

While surface care enjoyed robust performances using the pandemic years, growth slowed in retail current value terms in India in 2023, owing to the relative stabilisation of product prices. In volume terms, demand stayed relatively steady, but there…

Despite concerns about climate change, figures for action fall short of those for awareness, highlighting that Indians are not following through with their actions to tackle environmental issues. However, a high percentage of Meat Avoiders, the…

Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…

The growth of convenient Western breakfasts such as bread, buns, and breakfast cereals in India has emerged as a pivotal driver for the rising popularity of sweet spreads, including chocolate spreads, jams, and nut and seed based spreads. The…

Total packaging volumes for sweet spreads continued to grow dynamically in 2023, as Indian consumers’ awareness of Western diets continued to increase. Rapid urbanisation and exposure to global culture also helped drive this trend, while hectic…

India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

The strong focus and attention on improving sanitation in India provided a basis for steady retail volume and current value growth in toilet care in India even after the pandemic ended. While there was strong demand for products in the category…