Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
General merchandise stores maintained dynamic double-digit current value growth in India in 2023, and finally saw the recovery of its sales to the pre-pandemic level. Growth was also seen in outlet numbers, which rose to over 4,000 stores, all of…
The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…
In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…
After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…
Health and beauty specialists maintained double-digit current value growth in India in 2023, with increases seen across all channels. The strongest value growth was seen by beauty specialists, with sales finally returning to the pre-pandemic (2019)…