Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Volume growth in bath and shower is slowing down in India, due to the already high penetration of the dominant category, bar soap. Brands are focusing on ingredient-led launches to develop and expand their premium bar soap portfolios in a bid to…
Baked goods maintained solid retail volume growth and dynamic current value growth in India in 2023. Packaged leavened bread has become a popular go-to option, especially for urban consumers, due to Western influences such as increasing exposure to…
Bags and luggage experienced significant current value growth in India in 2023, marking a remarkable rebound from the setbacks faced during the COVID-19 pandemic. The category was heavily impacted by lockdown restrictions and decreased travel…
Folding cartons remained the most popular choice for packaging powder milk formula in 2023. However, powder milk formula packaged in metal tins remains a popular choice for brands such as Dexolac in India, as metal tins offer excellent protection…
Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…
In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents…
Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…
Appliances and electronics specialists maintained solid current value growth and growth in outlet numbers in India in 2023, despite the competition from online retailers of such products. This is mostly because store-based retailers have been…
Apparel and footwear specialists maintained double-digit current value growth in India in 2023, along with continued growth in outlet numbers. After significant disruption during the pandemic, the channel returned to the 2019 level of sales for the…
India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a…