Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In line with increasing at-home entertainment options, the frequency of snacking and consuming small meals has increased, thereby benefiting sauces, dips and condiments in India. According to Euromonitor International’s Voice of the Consumer:…
During 2022, India continued to witness a growing preference for low-calorie alcoholic beverages, as well as those with a lower alcohol content. This was driven by growing levels of health-consciousness and changing lifestyles post-COVID-19.…
With the waning impact of the pandemic, off-trade sales of RTD tea in India have been increasing due to the drink’s convenient on-the-go nature. Hindustan Unilever dominates demand for still RTD tea, with a nationwide presence primarily driven by its…
Despite its already high base, rice, pasta and noodles in India saw dynamic double-digit retail volume and current value growth in 2023, with strong increases across all categories. With increasing digital penetration, the usage of OTT platforms such…
In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…
The retail industry showed dynamic current value growth in India in 2023, driven by conducive macroeconomic factors, as well as the full return of mobility and travel after the end of the pandemic. The strong performance in 2023 can be attributed to…
Retail e-commerce maintained dynamic current value growth in India in 2023, with double-digit growth seen across all categories. In particular, quick commerce has gained popularity for packaged food, and daily essentials such as home care products,…
In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…
Following a year of healthy growth in 2022, the demand for refrigeration appliances slowed in 2023 due to inflationary pressures and unfavourable weather conditions. Sporadic rain during the summer months disrupted sales for cooling products such as…
In India, pulses is set to maintain solid total volume growth in 2023, with increases across all categories. Pulses continue to feature prominently in a wide array of traditional dishes in the country, ranging from dals (lentil soups) to curries.…
Processed meat, seafood and alternatives to meat maintained dynamic growth in India in both retail volume and current value terms in 2023. Tofu and derivatives saw the strongest value growth in 2023. Increasing numbers of consumers are gravitating…
With busy lives in India’s urban centres, consumers are increasingly looking for convenient and time-saving packaged food products. While Indians traditionally consumed fresh meat, rapid urbanisation and less free time to spend cooking have been…
Frozen processed potatoes saw one of the strongest growth rates in processed fruit and vegetables in terms of packaging volumes in India in 2023. These are increasingly popular as a snacking option in the country. Exposure to limited-service…
Processed fruit and vegetables saw solid retail volume growth and double-digit current value growth in India in 2023. The per capita consumption of processed fruit and vegetables remained low in India in 2023, as fresh fruit and vegetables continue…
India is one of the fastest growing economies in the world, with a large young population. Its rising GDP per capita is fuelling the growth of the economy. Real GDP in India continued to expand in 2022, recording 7% growth, outperforming the average…
Value sales of premium and luxury cars fell by 7% to INR245.9 billion in 2023. While supplies have improved, there is still a massive order backlog, with the waiting period for most luxury models stretching from two to 10 months. In addition, while…
Pre-paid card transactions witnessed healthy double-digit growth in transaction volumes over 2021-2022. However, in 2023, the category witnessed a decline in volume of transactions as consumers became increasingly inclined to choose alternative…
In 2023, portable players in India saw positive retail volume and current value growth, driven solely by the sale of wireless speakers. The vast majority of sales in portable players can be attributed to wireless speakers, which are witnessing…
In 2023, growth in polishes slowed in retail volume and current value terms compared with 2022, but the category continued its rebound post-pandemic, with retail value sales finally returning to the pre-pandemic (2019) level, even though retail…
Plant-based dairy packaging in India is accounted for only by plant-based milk, with sales of other plant-based dairy products insignificant. Smaller pack sizes of plant-based milk, such as 200ml and 236ml, are the most popular, as consumers are…
Soy drinks continued to dominate demand for plant-based milk in India at the end of the review period. It is popular for several reasons. Firstly, soy is widely consumed in India in various forms, where it is used in different vegetable-based dishes,…
According to travel data, domestic tourism is expected to show double-digit growth in the number of trips in 2024, given consumers are able to travel to explore different places thanks to faster and more efficient transport systems, and the greater…
In 2024, pet care in India is expected to maintain dynamic retail volume and current value growth, fuelled by the rising pet population, increasing pet humanisation, and easier access to pet food and pet products. Growing awareness of the importance…
India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…
Personal luxury retail sales increased by 11% in current value terms to reach INR256.2 billion in 2023, supported by growth recorded by leading players such as LVMH Watch & Jewellery India Pvt Ltd, Louis Vuitton India Retail Pvt Ltd and Hermès India…
While the growth rate for the category slowed marginally in 2023, retail volume sales remained robust due to factors such as rising awareness, new product innovation and launches, and greater mobility. A growing emphasis on hygiene, personal…
Personal accessories experienced remarkable current value growth in India in 2023, building on its recovery from the challenges of the pandemic period. With a notable resurgence in travel activities and a renewed focus on personal style, the industry…
Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where…
In India, the demand for larger pack sizes, which offer better value for money, has surged due to inflation, especially in the wine industry, where 750ml sizes are popular for both individual consumption and sharing during social gatherings. The rise…
Other pet food in India is set to maintain solid retail volume and current value growth in 2024. Fish food is expected to maintain its dominance in other pet food, and also see the strongest growth in this year, thanks to conducive factors such as…
Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…
2023 witnessed a notable rise in celebrations, following missed opportunities for major gatherings during the pandemic. Sweets and desserts play a major role in celebrations, ranging from traditional sweets to Western options such as cakes,…
With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…
Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…
The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…
Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…
Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…
In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…
Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…
Menswear witnessed substantial double-digit current value growth in 2023, marking a continued strong rebound from the pre-pandemic downturn. In contrast to the previous year, which was characterised by festive purchasing and stockpiling, the…
Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…
Men’s grooming in India has experienced inflationary pressures and supply chain disruptions, impacting the availability and pricing of key commodities, particularly in men’s shaving. These challenges have been influenced by various factors, including…
Meat is expected to maintain solid total volume growth in India in 2023. Amongst all the meats that are available in the Indian market, poultry is the most popular type, due to widespread consumer acceptance, availability across all different areas…
Total meals and soups packaging volumes maintained dynamic growth in 2023, as increasingly time-strapped Indian consumers with busy lifestyles drove demand for meals and soups, boosting packaging unit volumes of the main pack types in the category –…
The per capita consumption of ready meals in India in 2023 remained fairly low compared to the average in Asia Pacific. This modest figure can be attributed to limited market penetration and association of limited consumption occasions. Ready meals…
The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…
Retail sales of luxury goods in India increased by 3% in current value terms to reach INR553.8 billion in 2023. The post-lockdown period saw a focus on recovery and a revival of normal consumer behaviour, encompassing working, shopping, the…
Mid-market and budget hotels continue to account for a large share of sales, together expected to account for a 41% share of value sales in overall hotels in India in 2023, on the back of healthy double-digit growth in domestic leisure trips. The…
Limited-service restaurants in India maintained double-digit current value growth in 2023, with outlet numbers also continuing to rise. However, slower growth was seen in 2023 than in the previous two years, partly because the channel had already…
Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…