Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The growth of convenient Western breakfasts such as bread, buns, and breakfast cereals in India has emerged as a pivotal driver for the rising popularity of sweet spreads, including chocolate spreads, jams, and nut and seed based spreads. The…
India has a strong inclination towards tea consumption, with coffee trailing as a distant second in terms of volume. Historically, coffee has enjoyed popularity in southern India throughout the year. Consumers in the south have been historically more…
India boasts a significant demographic, with a youthful population comprising 327 million millennials and 377 million Generation Z individuals. This demographic, combined with widespread and affordable internet access and rapid urbanisation, has…
Amidst the challenges of COVID-19, rural regions played a pivotal role in boosting the demand for fmcg products, including other hot drinks. Factors such as reverse migration contributed to the surge in demand. However, as of 2023, consumer demand in…
India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…
Bags and luggage experienced significant current value growth in India in 2023, marking a remarkable rebound from the setbacks faced during the COVID-19 pandemic. The category was heavily impacted by lockdown restrictions and decreased travel…
Jewellery witnessed double-digit current value growth in India in 2023. In this dynamic landscape, costume jewellery witnessed an unprecedented surge, boasting a high double-digit growth rate that surpassed the performance of fine jewellery. This…
Personal accessories experienced remarkable current value growth in India in 2023, building on its recovery from the challenges of the pandemic period. With a notable resurgence in travel activities and a renewed focus on personal style, the industry…