India

Toys and games in India witnessed strong positive current value growth in 2023. After three years of decline, traditional toys and games experienced a strong rebound as the supply situation improved, and major players such as Mattel and Hasbro…

Traditional toys and games in India returned to growth in 2023. In the previous year, the category was plagued by import restrictions and strict BIS certification standards, which made it difficult for many leading toy manufacturers to import…

Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…

Folding cartons remained the most popular choice for packaging powder milk formula in 2023. However, powder milk formula packaged in metal tins remains a popular choice for brands such as Dexolac in India, as metal tins offer excellent protection…

Flexible plastic accounted for the highest share of packaging volumes in countlines in 2023, and gained share of overall packaging volumes in this category. The rising popularity of this pack type is due to its versatility, convenience, and…

India is the largest producer of dairy products in the world and within this, milk is the largest category in terms of volume sales. Traditionally, a large part of India’s milk sales were accounted for by informal trade in the form of door-to-door…

Total meals and soups packaging volumes maintained dynamic growth in 2023, as increasingly time-strapped Indian consumers with busy lifestyles drove demand for meals and soups, boosting packaging unit volumes of the main pack types in the category –…

Plant-based dairy packaging in India is accounted for only by plant-based milk, with sales of other plant-based dairy products insignificant. Smaller pack sizes of plant-based milk, such as 200ml and 236ml, are the most popular, as consumers are…

Frozen processed potatoes saw one of the strongest growth rates in processed fruit and vegetables in terms of packaging volumes in India in 2023. These are increasingly popular as a snacking option in the country. Exposure to limited-service…

With busy lives in India’s urban centres, consumers are increasingly looking for convenient and time-saving packaged food products. While Indians traditionally consumed fresh meat, rapid urbanisation and less free time to spend cooking have been…