Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Store cards remains a negligible category in the country. The majority of establishments in India tend to offer loyalty cards (these can be used to add and store reward points as credit currency, a simpler solution without the threat of debt…
Following the outbreak of COVID-19, consumers faced rising uncertainty as to the stability of life in India. Furthermore, consumers saw their movements heavily restricted for much of 2020 due to the implementation of national lockdown measures…
The lockdown imposed in the second quarter of 2021 due to a spike in COVID-19 case numbers once again led to an increase in home-cooking, as seen in previous lockdowns. The increase in home-cooking meant that consumers were looking for novel products…
Cider/perry held only a negligible presence in India in 2021. Given the country’s hot climate and interest in sparkling drinks it would suggest there is a potential market for these products, although currently cider/perry is only being produced on a…
Flexible plastic is the dominant pack type in India’s home care market. The presence of numerous small players in the marketplace is a significant contributory factor to this trend. As these small players are trying to compete with the larger,…
India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…
Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…
Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media.…
In India, the percentage of households owning a dog is 8%, which is much lower compared with other countries, such as China and US, in which 17% and 44% of households own a dog. Even amongst households which have a dog as a pet, the percentage that…
The rapid rise of urbanisation has led to hectic lifestyles, with little time available for peace and tranquillity. Many consumers are looking for a quiet companion which is easy to maintain, which at the same time they can conveniently leave at home…