Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
India is the largest producer of dairy products in the world and within this, milk is the largest category in terms of volume sales. Traditionally, a large part of India’s milk sales were accounted for by informal trade in the form of door-to-door…
Video games in India maintained its strong growth trajectory in current value terms in 2023, although the rate of increase slowed compared with 2022, due to factors such as economic uncertainty, inflation, and greater mobility outside the home.…
In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…
Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…
Vegetables is set to see low total volume growth in India in 2023. However, the rate of increase is expected to be slower than seen in previous years, as although most categories have been seeing rising sales, the strong decline in sales of tomatoes…