India

Jewellery witnessed double-digit current value growth in India in 2023. In this dynamic landscape, costume jewellery witnessed an unprecedented surge, boasting a high double-digit growth rate that surpassed the performance of fine jewellery. This…

India, a vast and diverse country, has seen leading players adapting to its rich tapestry by offering diverse products and tailored marketing strategies to meet the preferences of its consumers. Notably, Tata Consumer Products and Hindustan Unilever…

India boasts a significant demographic, with a youthful population comprising 327 million millennials and 377 million Generation Z individuals. This demographic, combined with widespread and affordable internet access and rapid urbanisation, has…

India has a strong inclination towards tea consumption, with coffee trailing as a distant second in terms of volume. Historically, coffee has enjoyed popularity in southern India throughout the year. Consumers in the south have been historically more…

Retail volume sales of edible oils in India suffered in 2021 and the first half of 2022 due to disrupted global supply chains and high global inflation. Since India imports more than 50% of its edible oil requirements, there were spikes in retail…