India

The rapid rise of urbanisation has led to hectic lifestyles, with little time available for peace and tranquillity. Many consumers are looking for a quiet companion which is easy to maintain, which at the same time they can conveniently leave at home…

In India, the percentage of households owning a dog is 8%, which is much lower compared with other countries, such as China and US, in which 17% and 44% of households own a dog. Even amongst households which have a dog as a pet, the percentage that…

Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media.…

Hair care packaging, which is the biggest category in beauty and personal care in unit volume terms, continued to record positive growth in 2022, driven by increased consumer awareness of hair care and a focus on personal grooming, which is helping…

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…