Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Microwaves in India continued to experience muted demand in 2023, as consumers restricted their expenditure during a period of economic uncertainty. There were several other factors, such as the return of domestic help, reopening of restaurants,…
The category of large cooking appliances remained relatively small in 2023 due to cultural differences, wherein most local consumers rely heavily on freestanding appliances, such as freestanding hobs (included in small cooking appliances), as opposed…
After a year of strong recovery in 2022, the growth of home laundry appliances marginally slowed in 2023, but demand remained robust due to factors such as increasing penetration, a greater need for convenience-driven appliances, access to financing…
Food preparation appliances witnessed flat growth in 2023 due to slow demand as consumers diverted their share of wallet from durables and appliances to essential products. The cost-of-living crisis and inflation resulted in consumers pushing back…
During the pandemic, dishwashers experienced a surge in sales as consumers were confined to their homes and therefore sought appliances that would help simplify household chores while they tried to balance work and childcare responsibilities.…