India

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven by a resurgence in socialising among the younger generation, thereby driving off-trade demand for sports drinks in India. Various…

Sales of RTD coffee in India were negligible over the review period, with this expected to remain the case over the forecast period.

With the waning impact of the pandemic, off-trade sales of RTD tea in India have been increasing due to the drink’s convenient on-the-go nature. Hindustan Unilever dominates demand for still RTD tea, with a nationwide presence primarily driven by its…

India's youthful population, with 327 million millennials and 378 million Generation Z individuals as of 2023, has become a significant driver of juice consumption in the country. This young demographic, combined with growing health consciousness, is…

In 2018, PepsiCo entered energy drinks in India with the brand Sting, costing INR50 per 250ml can, while Red Bull, the leading brand, retailed for nearly double the price for the same quantity. Realising the need for affordability to attract a…

The demand for health-enhancing products is on a notable rise in India. Pioma Industries, a leading concentrates player with its brand Rasna, has acknowledged this trend and developed products tailored to meet general health and wellness preferences.…

In 2024, Coca-Cola, the leading carbonates player in India, decided to transfer its company-owned bottling operations in three North Indian regions to existing independent bottlers. These regions include Rajasthan, Bihar, North-East India, and parts…

The ongoing demand for bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…

The PET bottle is the leading pack type for soft drinks in India and was seeing strong growth at the end of the review period, which is expected to continue over the forecast period. This growth can be attributed to various reasons, firstly, this…

Flexible aluminium/plastic remains the most widely used pack type in hot drinks in India, mainly because of Its role in the packaging of tea, which dominates volume sales in hot drinks. Flexible aluminium/plastic has superior barrier properties that…

Vegetables is set to see low total volume growth in India in 2023. However, the rate of increase is expected to be slower than seen in previous years, as although most categories have been seeing rising sales, the strong decline in sales of tomatoes…

Sugar and sweeteners is expected to see continued total volume growth in India in 2023. Meanwhile, retail current value growth is expected to be significantly higher than retail volume growth, primarily due to retail price increases as a result of…

Starchy roots is set to maintain slow and stable total volume growth in India in 2023, with increases expected by all measures. Potatoes remains by far the dominant category within starchy roots, but is set to see the slowest rate of growth in 2023.…

In India, pulses is set to maintain solid total volume growth in 2023, with increases across all categories. Pulses continue to feature prominently in a wide array of traditional dishes in the country, ranging from dals (lentil soups) to curries.…

Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…

Meat is expected to maintain solid total volume growth in India in 2023. Amongst all the meats that are available in the Indian market, poultry is the most popular type, due to widespread consumer acceptance, availability across all different areas…

Fruits is expected to maintain dynamic total volume growth in India in 2023, with all categories set to see growth, as well as all channels. Heatwaves in 2023, with temperatures soaring above 45°C, and the early onset of summer, boosted sales of…

Fresh food is set to display high single-digit retail current value growth in India in 2023, thanks to rises in unit prices and steady retail volume growth. Many fresh food categories have experienced inflation due to lower production estimates,…

Fish and seafood is expected to maintain dynamic total volume growth in India in 2023, with growth across all categories, with the dominant product type being fish. Many consumers enjoy having a starter when they visit a restaurant, and fish-based…

Growth is expected to continue for eggs in India in total volume terms in 2023. It continues to be one of the leading countries globally in terms of egg production, with the presence of poultry farming throughout the country. While inflation has…

Street stalls/kiosks maintained growth in outlet numbers and current value sales in India in 2023, with transaction volumes also finally exceeding the pre-pandemic (2019) level in this year. Street stalls/kiosks has historically been dominated by…

Self-service cafeterias maintained outlet growth and continued to increase in current value terms in India in 2023. However, it remained by far the smallest channel, representing less than 1% of overall consumer foodservice value sales in India in…

Limited-service restaurants in India maintained double-digit current value growth in 2023, with outlet numbers also continuing to rise. However, slower growth was seen in 2023 than in the previous two years, partly because the channel had already…

Along with the expansion of outlet numbers, full-service restaurants saw positive but slowing current value growth in India in 2023. Family gatherings and special occasions provided significant footfall for Asian full-service restaurants, which…

Inflationary pressure drove continued current value growth in consumer foodservice in India in 2023. However, a slowdown in growth was seen compared with the previous two years, as 2022 had already seen full recovery to the pre-pandemic level of…

In 2023, domestic tourism surged further in India, driven by spiritual experience and short-haul weekend trips, which led both travel and lodging consumer foodservice locations to witness strong consumer demand, seeing double-digit current value…

Cafés/bars maintained exceptional current value growth in India in 2023, with solid growth also seen in outlet numbers. The strongest growth was seen by bars/pubs, partly because this channel was the hardest hot by the pandemic. In addition, in…

The strong focus and attention on improving sanitation in India provided a basis for steady retail volume and current value growth in toilet care in India even after the pandemic ended. While there was strong demand for products in the category…

While surface care enjoyed robust performances using the pandemic years, growth slowed in retail current value terms in India in 2023, owing to the relative stabilisation of product prices. In volume terms, demand stayed relatively steady, but there…

In 2023, growth in polishes slowed in retail volume and current value terms compared with 2022, but the category continued its rebound post-pandemic, with retail value sales finally returning to the pre-pandemic (2019) level, even though retail…

Laundry care experienced growth in both retail volume and current value terms in India in 2023, on account of factors such as greater consumer mobility and the stabilisation of prices. Increased mobility fuelled higher demand for laundry care…

In 2023, sales of home insecticides continued to rise in retail current value terms, due to factors such as changing consumer preferences and weather conditions. Consumers have increasingly been trading up from cheaper variants, such as insecticide…

In 2023, retail current value growth across most home care categories was lower in India than in the previous year, on account of softening inflation, but remained robust, as consumption in rural markets picked up, and the resumption of out-of-home…

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

In 2023, dishwashing saw modest current value growth in India, primarily driven by rising volumes, as input costs for dishwashing products started to stabilise. Following the slump in the prices of palm oil and other raw materials, several major…

Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness…

From 2021-2040, population growth in India will be driven by positive natural change, despite the falling birth rate. While ageing will accelerate and impact consumer trends, the country will continue to have a relatively young median age. While…

Staple foods saw high retail current value growth in India in 2023, on the back of favourable macroeconomic factors and changing consumer preferences regarding food choices. Favourable macroeconomic factors such as high GDP growth and rising median…

Despite its already high base, rice, pasta and noodles in India saw dynamic double-digit retail volume and current value growth in 2023, with strong increases across all categories. With increasing digital penetration, the usage of OTT platforms such…

Processed meat, seafood and alternatives to meat maintained dynamic growth in India in both retail volume and current value terms in 2023. Tofu and derivatives saw the strongest value growth in 2023. Increasing numbers of consumers are gravitating…

Processed fruit and vegetables saw solid retail volume growth and double-digit current value growth in India in 2023. The per capita consumption of processed fruit and vegetables remained low in India in 2023, as fresh fruit and vegetables continue…

Breakfast cereals maintained dynamic retail volume and current value growth in India in 2023, rising from a small base. Retail per capita consumption of breakfast cereals remains low in India due to limited consumption occasions. Players in breakfast…

Baked goods maintained solid retail volume growth and dynamic current value growth in India in 2023. Packaged leavened bread has become a popular go-to option, especially for urban consumers, due to Western influences such as increasing exposure to…

Even after already rebounding to the pre-pandemic level of value sales as early as 2021, supermarkets saw double-digit current value growth in India in 2022, and this trend continued in 2023. Outlet numbers also maintained their growth trend.…

In 2023, small local grocers maintained dynamic current value growth in India, although outlet numbers stagnated for another year. This channel also continued to dominate value sales within grocery retailers in this year, accounting for three…

The retail industry showed dynamic current value growth in India in 2023, driven by conducive macroeconomic factors, as well as the full return of mobility and travel after the end of the pandemic. The strong performance in 2023 can be attributed to…

Retail e-commerce maintained dynamic current value growth in India in 2023, with double-digit growth seen across all categories. In particular, quick commerce has gained popularity for packaged food, and daily essentials such as home care products,…