India

Childrenswear has been experiencing a notable surge in sales, fuelled by younger parents’ changing preferences and spending habits. With the rise of dual-income households, these parents possess more significant disposable incomes, enabling them to…

India’s distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a…

After experiencing a rapid surge in growth during the initial stages of the COVID-19 pandemic, the trajectory of apparel accessories underwent a significant shift in 2022 and 2023. The demand for face masks, a pivotal component of the category…

In India, the demand for larger pack sizes, which offer better value for money, has surged due to inflation, especially in the wine industry, where 750ml sizes are popular for both individual consumption and sharing during social gatherings. The rise…

India is witnessing increasing urbanisation with a major proportion of the population gravitating towards cities. In these cities, many consumers regularly order from foodservice outlets on a daily basis due to convenience and time constraints. These…