Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In India, obesity has been on the rise for the last few years. According to the National Family Health Survey (NFHS-5), about 6.4% of women and 4.0% of men aged between 15-49 are obese, considering a standard BMI (Body Mass Index) of more than 30.…
The Indian Government is confronting the grave danger that malnourishment poses to the population. In 2018, it launched POSHAN (Prime Minister’s Overarching Scheme for Holistic Nutrition) Abhiyaan to address the issue. The target demographics for the…
Nestlé was the dominant player in baby food in 2022, with the company synonymous with trust and assurance of quality. Baby food, including milk formula, is considered essential for the holistic development of babies and young children, both…
In recent years there was a rise of adulteration practices, in terms of replacing mustard oil with poor-quality oils in multi-source edible oils, with the intent to reduce costs. It was relatively easy to mix lower-quality oils, as they would not…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
This report provides valuable insights into product innovation in India, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.
Wearable electronics in India continues to experience robust growth, driven by falling unit prices, technological advancements and growing consumer awareness of health and wellness. Intense competition among existing players and new entrants has…
In 2023, portable players in India saw positive retail volume and current value growth, driven solely by the sale of wireless speakers. The vast majority of sales in portable players can be attributed to wireless speakers, which are witnessing…
In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…
Retail volume and current value sales of in-car entertainment continued to decline in 2023 due to multiple factors. Firstly, new car models are increasingly coming pre-equipped with the latest technology and components such as built-in navigation…