India

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require…

Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…

Following its recovery from the impact of the pandemic in 2022, spectacles in India experienced robust double-digit current value growth the subsequent year. However, the pace of growth is set to moderate in 2024, reflecting a mature environment with…

Eyewear in India is set to demonstrate double-digit current value growth in 2024, owing to the strong traction for categories such as daily disposable contact lenses and sunglasses. Notably, consumer perceptions regarding eyewear have undergone a…

Contact lenses in India has been experiencing robust growth, with a further double-digit current value increase expected to be observed in 2024. This expansion can be attributed to rising awareness amongst consumers regarding the usage and benefits…

Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand,…

Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home…

Home furnishings in India maintained solid, although slower, current value growth in 2023. One factor driving growth was the popularity of Light Emitting Diode (LED) lamps, with sales driven by increasing consumer awareness of the energy efficiency…

Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments,…

In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity…

In 2023, India’s GDP growth rate slowed to 6.9%, but still surpassed the Asia Pacific average, driven by robust private spending. However, per capita GDP remained below the regional average. Looking ahead, the economy is projected to slow further in…