Standardised coverage and timely analysis helping you to understa...
Standardised coverage and timely analysis helping you to understand in-depth detail on the income levels and spending habits of consumers around the world.
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Colombia's 2022 population growth is set to reverse between 2023 and 2040 due to negative net migration. Generation Z, the largest generation, seeks digital-native experiences. Colombians prioritise living in the present, embracing innovation, and…
Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…