Income and Expenditure

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…

Cote d’Ivoire is expected to be one of the fastest growing economies globally through to 2040, leading to one of the highest increases in disposable income levels regionally. Increasing digitalisation, structural reforms and rapid urbanisation are…

Over the long term, the consumer market in Sri Lanka is forecast to expand at a faster pace compared to regional countries, thanks to economic reforms and a gradual transition towards a more urbanised economy built around manufacturing and services…

Stable economic growth and low unemployment are set to support steady expansion in Swiss household incomes over 2021-2040. While discretionary spending patterns will be driven by Mid-Lifers, the elderly population will hold the majority of buying…

Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending…

France will witness stagnant economic growth over the forecast period, which will contribute to slow long-term expansion in consumer incomes. In the near future, the rising cost of living is set to undermine French purchasing power and dampen…

The digitalisation and expansion of high-tech industries in South Korea are poised to fuel consumer growth, surpassing the regional average. The rise of a burgeoning middle class and an expanding affluent consumer segment will serve as pillars for…

In the coming years, inflation in the Netherlands is expected to decrease and consumer incomes and expenditures to grow, driven by robust long-term economic and technological development. The expansion of the middle class is expected, while income…

Turkish consumer income is predicted to increase at a faster rate than in Western Europe over the period to 2027, although starting from lower initial levels. Middle-aged consumers are set to earn the most, due to better jobs and multiple income…

With China’s economy reopening, consumer spending and income growth are expected to accelerate. Over the period to 2027, the lower middle class (socioeconomic group D) is set to experience the fastest expansion, while the lowest income class…

Italy's economic growth will remain stagnant, hampering the long-term expansion of consumer incomes. In the near future, the increasing cost of living will erode purchasing power and limit discretionary spending. By 2027, Mid-Lifers are expected to…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

In 2022, the Philippines was characterised by low-income households; however, per capita gross income is projected to increase in real terms between 2022 and 2027. The Middle Youth population is set to become the dominant group in the top-income…

Per capita income levels in Japan are among the highest regionally, but are set to record a slight decline in real terms over the period to 2027. Medium-term consumer market development is set to be hindered by deepening social and gender inequality,…

New Zealand is projected to experience moderate economic growth over the period of 2022-2027, leading to an increase in per capita gross income. Later Lifers, particularly the 65+ age group, are expected to dominate the top-income band and shape…

With Hong Kong’s economy reopening, consumer spending and income growth are expected to accelerate. However, elevated prices lead to more cautious consumer behaviour, while income inequalities persist at high levels, with wealth concentrated among a…

With India’s strong economic development, consumer spending and incomes are expected to grow at a comparatively faster pace. However, elevated prices will continue to pressure the vast low-income class, while income inequalities will continue to…

Nigeria's consumer income growth is expected to lag behind the regional average over 2022-2027, double-digit inflation and elevated unemployment hindering income gains. Climate change and persisting war in Ukraine add to rising food prices,…