Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
Demand for ice cream in Egypt is expected to remain fairly stable in 2024, despite a difficult economic climate. Consistent with trends in other areas of the snacks market, the category has been subject to significant price increases, in the context…
Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…
Retail volume sales of ice cream continue to expand in Morocco in 2024, rising at the same rate as was recorded in the previous year. Rising food and energy prices, due to the disruption of global supply chains, have weakened the purchasing power of…
Ice cream is set to see a second year of retail volume growth in 2023, although sales are still not expected to return to the pre-pandemic level, as ice cream is increasingly regarded as an occasional indulgence by local middle-class consumers.…
Rolling blackouts (loadshedding) have persisted in 2023, averaging stage 4 for the year (at the time of writing this report), which means that consumers experience power cuts for three to four two-hour slots per day. As a result, consumers have cut…
In 2022, Magnum and Häagen-Dazs launched into Tunisia, bringing these two international premium brands into a category which is dominated by domestic brands. As part of Magnum’s launch activity, social influencers on Facebook and Instagram were…
Ice cream is one of the most popular snack foods in Cameroon, not only because of its indulgence appeal but also due to the hot climate. However, informal sales of cheaper unpackaged varieties by roadside vendors still account for a large share of…
Ice cream is a hugely popular snack in Algerian, accounting for significant value sales, and is, in fact, one of the most popular snacks in Algeria, with volume sales supported by a hot climate. Despite this, in comparison to the previous year, ice…
This report highlights key growth drivers of ice cream and frozen desserts in MEA. The economic instability has shed its weight on the category hindering its growth, nevertheless this region is set to experience a more optimistic scenario when…