Little visible change is expected within hosiery over the forecast period, and category players will continue to find it difficult to add value to their products. The disposable nature of hosiery and the ubiquity of multipack offerings will continue to limit the possibilities for value growth.
There is a clear need for innovative strategies to elevate the perceived value and importance of hosiery products in Norway, possibly through enhanced branding, product differentiation and improved online visibility. For instance, Change, an underwear specialist offering a wide assortment of products, has extensively promoted hosiery, in particular sheer hosiery, in its stores.
Within sheer hosiery, the preference is for basic black or nude styles, which are expected to continue to represent a majority of the sales for the foreseeable. However, post-pandemic, more distinctive tights/pantyhose featuring patterns, prints, logos and bolder colours have also become popular.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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