Ankle socks have been having a moment in Hungary for some time, with the practicality of these garments and their suitability for many different occasions. The forecast period is set to see further development in the trend towards ankle socks, with demand set to increase among both women and men.
The falling consumer interest in wearing stockings and hose among Hungarian women is set to continue putting downwards pressure on demand for sheer hosiery throughout the forecast period. The lack of interest in sheer hosiery can be attributed largely to prevailing fashion trends and the general preference among local women to wear jeans and long trousers, which in turn is part of the long-term trend towards more comfortable attire, especially for daily wear.
The forecast period is set to see a significant increase in demand for shapewear, a trend with the potential to significantly boost sales of sheer hosiery. The main appeal of shapewears it’s the ability of these garments to flatter the figures of those wearing it, an attribute that has fuelled demand for shapewear among women, especially older women.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Sheer hosiery and Non-sheer hosiery.See All of Our Definitions
This report originates from Passport, our Hosiery research and analysis database.
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