Hong Kong, China

The lifting of pandemic restrictions sparked a resurgence in foot traffic in commercial districts in the city, leading to a significant increase in demand for jewellery in Hong Kong. After a freeze of 2-3 years since the outbreak of the pandemic in…

There has been a noticeable shift in terms of preference for denim clothing, including jeans, as consumers prioritise comfort. Skinny jeans have been a wardrobe stable in Hong Kong for many years. However, in 2023, there has been a noticeable decline…

In-car entertainment is in an overall structural decline, due to rising competition and cannibalisation from multifunctional devices such as smartphones. An added factor here is the decline in the number of registered private cars. This trend is…

Digital camcorders are seeing positive volume growth in 2023, thanks to the return of out-of-home lifestyles and travel, whereby consumers enjoy recording their adventures. On the other hand, digital cameras continue to face competition from…

Ice cream in Hong Kong is experiencing intensified competition amid shifting consumer behaviour, with brands investing in enhanced palatability and innovative flavours to capture demand in a city witnessing greater mobility outside of the home.…

Local consumers have been paying greater attention to their diets since the pandemic and, therefore, are exploring different dietary plans. In Hong Kong, flexitarian has, in fact, attracted the most attention. A local survey indicates that the city's…

Since the pandemic, local consumers have become extremely aware of the importance of health and wellness. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 71% of Hong Kong respondents stated that they…

The current health and wellness trend, which was accelerated by the emergence of the pandemic in Hong Kong, has resulted in the launch of a wide range of healthy snacks. Snacks based on vegetables and options accompanied by claims such as high…

The pandemic resulted in heightened health and wellness awareness among local consumers, which has led to them reducing their intake of certain ingredients detrimental to their health, such as sugar, fat and salt. This trend continued to drive demand…

Hong Kong started 2022 with the fifth wave of COVID-19, with over 1.2 million citizens testing positive during the first quarter of the year. The outbreak dramatically intensified consumers’ concerns regarding their health and wellness, particularly…

Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. As such, when consumers in Hong Kong choose cooking ingredients and meals, the natural claim is one of their main concerns. It is…

Glass jars, which are mainly used in instant coffee, continued to be the main pack type in the Hong Kong hot drinks market in 2023. They were also recording increasing packaging unit volumes in 2023, as were other widely used pack types, such as…

The convenience of hot drinks for local consumers is becoming increasingly significant due to the penetration of the pod format in tea, malt-based and chocolate-based flavoured powder drinks. This format offers consumers the flexibility to experiment…

As social restrictions have been removed in Hong Kong and consumers are gradually returning to their pre-pandemic routines, there has been a notable surge in demand for hosiery. After a period of reduced social interactions and remote working,…

Value sales of homewares in Hong Kong experienced further decline in 2023 despite remaining above pre-pandemic levels. Nevertheless, economic uncertainty due to the ongoing war in Ukraine and the lingering impact of the pandemic led to cautious…

Televisions is the star category of home video, seeing small positive volume sales which elevate the performance of the category as a whole. This comes midst market saturation and consumers’ preference for substitute products – such as monitors used…

In 2023, home products specialists saw a current value decline in Hong Kong, as although home improvement and gardening stores and pet shops and superstores maintained growth, homewares and home furnishings stores saw another year of falling sales.…

The demand for automatic washer dryers is expected to continue to see notable growth in 2023, driven by an upturn in residential apartments, as well as the removal of pandemic restrictions. As local consumers residing in apartments appreciate…

Home insecticides registered slight positive retail volume growth in Hong Kong in 2023, along with stronger current value growth. The use of stronger disinfectant products and increased general cleanliness since the pandemic diminished the survival…

Value sales of carpets in Hong Kong grew in 2023, primarily due to the evolving preferences of homeowners towards enhancing interior aesthetics and comfort. As many local citizens continue to spend significant time at home, even post-pandemic, there…