Hong Kong, China

In 2023, dishwashing turned to marginal decline in retail volume terms in Hong Kong, but maintained current value growth due to inflationary pressure throughout the year. While the pandemic restrictions ended, a large proportion of Hong Kong’s…

The demand for dishwashers is predicted to increase further in Hong Kong in 2023, supported by more education about these appliances, and greater visibility in retailers. There has been an uptick in the amount of advertising from retailers on both…

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…

2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…

Dermatologicals in Hong Kong saw continued positive growth in 2023. Steady growth in antifungals was driven by medicated shampoos, vaginal antifungals and other dermatologicals such as topical allergy remedies/antihistamines, with hair loss…

Following a decline in 2022, value sales of depilatories in Hong Kong returned to growth in 2023. With the lifting of social restrictions at the beginning of the year, consumers resumed activities outside of the home, such as swimming, travelling, or…

Due to lifestyles and habits, deodorants in Hong Kong remained relatively niche over the review period. However, there was an increase in demand for these personal hygiene products in 2023, driven by the shift towards more active lifestyles following…

Since the reopening of borders in the fourth quarter of 2022, there has been a surge in enthusiasm among Hong Kong’s population to travel abroad after enduring three years of the pandemic. Residents are now showing a strong and sustained interest in…

Retail volume sales of dairy products and alternatives in Hong Kong showed a slight resurgence in 2022 as the pandemic subsided, and this is set to continue in 2023, benefiting from the restoration of local consumption and the return of tourists.…