Hong Kong, China

Retail volume sales of flavoured and plain yoghurt have experienced consistent growth in Hong Kong, which can be attributed to sustained demand for yoghurt even after the pandemic, which is set to be maintained in 2023. The pandemic has had a…

In 2023, writing instruments in Hong Kong experienced a resurgence, fuelled by the resumption of foot traffic and the expansion efforts of prominent retailers. Stationery Lo, a well-known chained retailer of writing instruments and non-grocery goods,…

Lifted restrictions in post-pandemic Hong Kong meant increased outdoor and travel activities led to a higher demand for wound care products in 2022, particularly sticking plasters/adhesive bandages for emergency use. With the resurgence of outdoor…

Womenswear is experiencing double-digit growth rate in 2023, following notable declines the previous year. Tourist consumption historically accounted for 20-30% of pre-pandemic sales in Hong Kong, and the return of tourists is set to become the main…

Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among…

Overall demand for wine in Hong Kong continued to grow in 2023, supported by the steady recovery of the on-trade channel amid increased frequency of social events, gatherings and banquets. The city’s reopening was the catalyst for many local…

There has been an increase in the number of Korean weight management brands entering the Hong Kong market. For example, Glam.D launched the cookie & cream flavour Light Meal Shake, tailored to suit the preferences of Hong Kong consumers. Korean…

Wearable electronics is the boom category in 2023, seeing excellent volume growth, and with smart wearables as the best-performing category. On the other hand, sales of activity bands continued to plateau. The decline in the popularity of activity…

The significant increase in vitamins sales in Hong Kong in 2023 can be attributed to several factors. There has been a growing emphasis among local consumers on taking preventive measures to enhance their overall health and wellbeing. This trend has…

Static consoles in Hong Kong recorded further growth in 2023, supporting leading brand Nintendo Switch. This was due to the commercial success of popular game titles such as Pokémon: Scarlet and Violet, and Animal Crossing: New Horizons, which have…

Vending saw a second year of double-digit current value growth in Hong Kong in 2023. After sales were negatively affected by the lack of mobility during the pandemic, in 2023 they finally returned to the pre-pandemic (2019) level. Vending machines…

Strong retail volume growth has been seen for robotic vacuum cleaners for several years, and although the rate of increase is set to slow in 2023, solid growth is still expected. This is partly because pandemic restrictions have been removed,…

2023 is the year that travel in Hong Kong is set to start to see significant recovery from the pandemic. The Hong Kong government gradually released COVID-19-related restrictions from the last quarter of 2022, and started to welcome visitors from…

The popularity of scientific/educational toys in Hong Kong continued to grow in 2023. These types of toys are designed to be both educational and entertaining, and encompass a broad range of academic topics. They have proven popular with families…

The rebound in sales of traditional and connected watches in Hong Kong has been driven by the resumption of tourists and increased foot traffic among domestic consumers. Within watches, the higher price tiers experienced a significant rebound in…

Toys and games in Hong Kong recorded low current value growth in 2023, fuelled by the challenges from the global economic situation as well as local consumers spending elsewhere. Traditional toys and games, in particular, experienced a notable…

The full resumption of quarantine-free travel is the major driver of the expected exceptional spike in inbound arrivals to Hong Kong in 2023. Inbound arrivals are expected to recover to more than 60% of the 2019 level in 2023, with full recovery…

Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including…

Retail volume sales of tobacco in Hong Kong continued to strongly decline in 2023. Strong tobacco control measures and legislation introduced by the local government have resulted in a highly saturated and mature market. The government introduced yet…

The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…

Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…

Glass jars remained the dominant packaging type for sweet spreads in Hong Kong in 2023, despite the rigid plastic pack types – PET bottles and PET jars – continuing to gain share. Glass jars are preferred for their ability to showcase the product's…

The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…

Sales growth of sweet biscuits, snack bars and fruit snacks in Hong Kong is slowing, due to a shift in consumption patterns amid greater time spent outside of the home. Supermarket prices for sweet biscuits are increasing, in part due to the…

While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates…

In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer…

Supermarkets saw a slight current value decline in Hong Kong in 2023, returning almost to the pre-pandemic level of sales. The average selling price of goods in three of the major supermarkets, Wellcome, ParknShop, and U select, increased by 2%…

Due to the return of post-pandemic socialising and outdoor activities, volume sales of sunglasses in Hong Kong continue to rise. The increasing awareness of eye health makes consumers more aware of the importance of wearing sunglasses while outdoors.…

The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…

Sugar confectionery in Hong Kong continues to record positive growth rates in 2024, despite a slowdown in overall snacking habits due to less time spent at home. Driven by heightened health awareness, local consumers are increasingly seeking…

Street stalls/kiosks returned to growth in current value terms in Hong Kong in 2023, with transaction volumes and outlet numbers also rising. Street stalls/kiosks in Hong Kong have become synonymous with local delicacies, offering a wide range of…

Staple foods has faced a challenging year in 2023, as many consumers in Hong Kong have shifted their spending from retail to foodservice. After three years impacted by the pandemic, consumers have been eager to dine out and experience travel, which…

Sportswear in Hong Kong continues to experience strong growth momentum in 2023, and is expected to maintain a solid sales performance over the forecast period. Domestic demand for sportswear remains high due to rising health and wellness awareness,…

In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…

In 2023, off-trade volume sales of sports drinks in Hong Kong experienced a full recovery to pre-pandemic following the lifting of COVID-19 restrictions in late 2022. With the resumption of sports and exercise routines, consumers increasingly turned…

Total volume sales of spirits in Hong Kong continued to rise in 2023, as tourists and expatriates gradually returned to the city, while an increase in the number of banquets hosted and public festivals, concerts, and events helped to drive up demand.…

Volume growth of spectacles in Hong Kong is gradually slowing. Since the reopening of the border between mainland China and Hong Kong at the beginning of 2023, a shifting consumer trend called “reverse shopping” has gained momentum among local…

In Hong Kong, PET bottles remained the dominant pack type in the soft drinks market, with positive growth seen in 2023 and further increases expected in terms of packaging unit volumes over the forecast period. The popularity of PET bottles can be…

In 2023, total volume sales of soft drinks in Hong Kong returned to growth, driven by the return of foot traffic and tourists following the lifting of COVID-19 restrictions in late 2022. This resurgence in foot traffic resulted in increased sales…

Overall snacks in Hong Kong is displaying a positive growth trajectory, buoyed by strategic product innovation and evolving consumer preferences. Despite the challenges posed by rising retail prices, manufacturers are leveraging new flavour profiles…

On 30 April 2022, the sale of alternative smoking products came to an end in Hong Kong. The legislation prohibited the import, promotion, manufacturing, sale, or possession of any kind of alternative smoking product, including e-vapour products and…

In 2023, small local grocers maintained a similar performance to that seen in previous years in Hong Kong, with further current value growth. The positive performance was helped by residential areas remaining a stable and strong source of domestic…

The retail volume growth rate of small cooking appliances is set to slow in 2023, with this trend also expected to continue in the near future. One of the key reasons for this is the removal of all pandemic restrictions, thus local consumers have…

The importance of mental health continues to command attention, with sleep being recognised as a crucial factor for maintaining overall wellbeing. The demand for products that address mental health concerns has surged in Hong Kong prompting…

Beauty and personal care in Hong Kong greatly relies on tourism expenditure as a significant contributor to sales, representing at least 20% share pre-pandemic. The recovery of the tourism industry has played a crucial role in revitalising demand,…

Self-service cafeterias in Hong Kong experienced significant declines in transaction volumes and current value sales in 2023, largely due to the decreasing number of outlets for one of the main players, Marugame Seimen. However, the channel did…

Savoury snacks in Hong Kong continues to evolve, with health-conscious consumers facing an increasingly diverse selection of options. Competition has intensified, as brands drive new product innovation and retailers introduce international imports.…

In 2020, there was a spike in demand for oyster sauces and soy sauces, which boosted demand for packaging unit volumes in these product areas. Demand for packaging for both of these products had been either flatlining or even declining in the earlier…

Glass packaging remains the leading choice for sauces, dips and condiments in Hong Kong due to its transparency, perceived quality, inert properties, recyclability and customisation potential. Glass bottles and glass jars are seen as an optimum…

Since late 2022, the broader reopening of Hong Kong has unleashed a desire to travel amongst Hong Kong consumers. The revenge travel trend, which began in 2022, has continued to shape consumer behaviour in 2023. As a result, due to the resumption of…