Hong Kong, China

2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…

With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…

In Hong Kong, the increased frequency and time spent using 3C products, (in particular, computers, smartphones and tablets) among people of all generations has led to a growing need for effective eye care solutions. As individuals spend more time…

Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…

The smoking population in Hong Kong has been steadily declining thanks to the strong smoking cessation campaigns implemented by the government over the past decades. Through education and banning the sale of e-cigarettes in 2022, the government has…

Paediatric cough, cold and allergy remedies in Hong Kong saw strong rises in the wake of lifted social restrictions in 2023. The mandatory mask-wearing policy, which had been in place to mitigate the spread of respiratory illnesses, was removed and…

The importance of mental health continues to command attention, with sleep being recognised as a crucial factor for maintaining overall wellbeing. The demand for products that address mental health concerns has surged in Hong Kong prompting…

In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…

The significant increase in vitamins sales in Hong Kong in 2023 can be attributed to several factors. There has been a growing emphasis among local consumers on taking preventive measures to enhance their overall health and wellbeing. This trend has…

There has been an increase in the number of Korean weight management brands entering the Hong Kong market. For example, Glam.D launched the cookie & cream flavour Light Meal Shake, tailored to suit the preferences of Hong Kong consumers. Korean…

Lifted restrictions in post-pandemic Hong Kong meant increased outdoor and travel activities led to a higher demand for wound care products in 2022, particularly sticking plasters/adhesive bandages for emergency use. With the resurgence of outdoor…

The away-from-home (AFH) tissue market is seeing a recovery to pre-pandemic levels, with healthy growth in value terms in 2023. The recovery of AFH tissue sales in Hong Kong has been driven by the normalisation of travel and the resurgence of…

Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not…

With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand…

Adult incontinence saw steady growth in both volume and value sales in 2023. The continued ageing of the population in Hong Kong provides a solid customer base for this category, for both retail and AFH adult incontinence products. According to Hong…

In general, the growth of the category has been driven by unit price increases caused by the rising cost of raw materials. However, manufacturers are reluctant to raise their retail prices significantly, as consumers are sensitive to price increases.…

The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…

Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among…

Total volume sales of baked goods are expected to rise in Hong Kong in 2023, driven by foodservice. Since the easing of COVID-19 restrictions in late 2022, many consumers in Hong Kong have returned to their normal work-from-office routine. This has…

Breakfast cereals is set to see growth in retail current value terms in Hong Kong in 2023, although retail volume sales are anticipated to remain fairly static. The resumption of office working has been leading to a shift in consumer demand from hot…

In 2023, processed fruit and vegetables in Hong Kong is set to experience a slight current value decline, along with a stronger retail volume decline. This can be attributed to reduced demand for at-home consumption, primarily driven by the return to…

In 2023, total volume demand for processed meat, seafood, and alternatives to meat is set to experience solid growth in Hong Kong, primarily driven by the strong rebound in the foodservice channel, thanks to the return of foot traffic and tourism…

Rice, pasta and noodles is expected to see total volume growth in Hong Kong in 2023, with the anticipated volume decline in retail expected to be offset by growth in foodservice. In 2023, rice and pasta in Hong Kong are set to experience slight…

Staple foods has faced a challenging year in 2023, as many consumers in Hong Kong have shifted their spending from retail to foodservice. After three years impacted by the pandemic, consumers have been eager to dine out and experience travel, which…

Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become…

Apparel and footwear specialists saw a significant rebound in sales in Hong Kong in current value terms in 2023. Inbound tourism and private consumption continued to recover in 2023, and improvements in household income helped retail sales to rebound…

After the disruptions to value sales during the 2019 protests and pandemic in 2020, appliances and electronics specialists returned to current value growth in Hong Kong in 2021 and 2022. However, in 2023 appliances and electronics specialists…

Sales of bleach declined in Hong Kong in 2023 in both retail volume and current value terms. With the end of the pandemic, a large number of consumers elected to spend more time outside of their homes. As a result, the number of consumers demanding…

Although seeing a slowing of its growth rate compared with the previous year, convenience retailers maintained solid current value growth in Hong Kong in 2023. Convenience stores remained overwhelmingly dominant within convenience retailers in 2023,…

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

In 2023, dishwashing turned to marginal decline in retail volume terms in Hong Kong, but maintained current value growth due to inflationary pressure throughout the year. While the pandemic restrictions ended, a large proportion of Hong Kong’s…

General merchandise stores saw a second year of double-digit current value growth in Hong Kong in 2023, finally recovering to the pre-pandemic (2019) level of sales, after disruption due to the loss of tourist flows. Although variety stores saw…

Health and beauty specialists saw another year of current value growth in Hong Kong in 2023. One of the players driving growth was Sa Sa International, the leading player in beauty specialists in Hong Kong. It reported that its sales in Hong Kong and…

Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was…

Home insecticides registered slight positive retail volume growth in Hong Kong in 2023, along with stronger current value growth. The use of stronger disinfectant products and increased general cleanliness since the pandemic diminished the survival…

In 2023, home products specialists saw a current value decline in Hong Kong, as although home improvement and gardening stores and pet shops and superstores maintained growth, homewares and home furnishings stores saw another year of falling sales.…

Overall laundry care saw a slight decline in retail volume terms in Hong Kong in 2023, due to saturation after several pandemic waves. This led many people to stock up on laundry care products, which they continued to use up in 2023. The decrease in…

Continuing the long-standing trend, polishes saw a retail volume decline in Hong Kong in 2023, although growth was seen in current value terms. Volume demand for shoe polish continued to decline in Hong Kong in 2023 due to decreasing sales of leather…

After many years of double-digit current value growth for retail e-commerce in Hong Kong, sales turned to slight decline in 2023. At the beginning of February 2023 the Hong Kong Government implemented the full resumption of travel, with Hong Kong…

Retail saw another year of solid current value growth in Hong Kong in 2023. However, the increase was mainly due to the low base, and sales were unable to recover to the 2018 level – pre-pandemic and protests. Nevertheless, benefiting from the…

In 2023, small local grocers maintained a similar performance to that seen in previous years in Hong Kong, with further current value growth. The positive performance was helped by residential areas remaining a stable and strong source of domestic…

Supermarkets saw a slight current value decline in Hong Kong in 2023, returning almost to the pre-pandemic level of sales. The average selling price of goods in three of the major supermarkets, Wellcome, ParknShop, and U select, increased by 2%…

In 2023, surface care in Hong Kong turned to marginal retail volume decline, but maintained current value growth. Sales were boosted during the pandemic due to consumers’ higher demand to maintain a hygienic home, but as the pandemic ended, consumer…

Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including…

Vending saw a second year of double-digit current value growth in Hong Kong in 2023. After sales were negatively affected by the lack of mobility during the pandemic, in 2023 they finally returned to the pre-pandemic (2019) level. Vending machines…

After a difficult year in 2022, cafés/bars saw a significant rebound in current value terms in Hong Kong in 2023, although sales remained well below the pre-pandemic level. The coffee scene has become increasingly diverse in Hong Kong, with a wide…

Consumer foodservice through standalone experienced a strong rebound in current value terms in Hong Kong in 2023, with growth primarily driven by price increments. As the economy rebounded and consumer confidence returned, foodservice establishments…

Consumer foodservice saw growth in outlet numbers and transaction volumes in Hong Kong in 2023, along with significant current value growth. 2023 was a year of recuperation for consumer foodservice players in Hong Kong. The previous few years,…

After a challenging year in 2022, in 2023 full-service restaurants saw dynamic growth in volume transactions and current value sales in Hong Kong, even though outlet numbers remained fairly stagnant. However, amongst consumer foodservice players in…

In 2023, limited-service restaurants in Hong Kong saw stronger current value growth than in the previous year, along with rises in outlet numbers and transaction volumes. The year 2023 brought some respite to businesses in limited-service restaurants…