Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hong Kong, China. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
There has been a decline in the number of high net worth individuals (HNWI) in Hong Kong since 2020. In response, charge card operators such as American Express and Diners Club are determined to customise their latest offers to better cater for this…
Since the reopening of borders in the fourth quarter of 2022, there has been a significant increase in the desire of Hong Kong residents to travel abroad, following three years of pandemic-induced restrictions. Throughout 2023, there has been a…
Consumer lending in Hong Kong is experiencing a spike in growth as the economy recovers from the impact of the pandemic, with 14% growth in gross lending primarily driven by card lending. The reopening of borders in the fourth quarter of 2022 has…
Since the reopening of borders in the fourth quarter of 2022, there has been a surge in enthusiasm among Hong Kong locals to travel abroad after enduring three years of the pandemic. Residents are now showing a strong and sustained interest in…
Since the reopening of borders in the fourth quarter of 2022, there has been a surge in enthusiasm among Hong Kong’s population to travel abroad after enduring three years of the pandemic. Residents are now showing a strong and sustained interest in…
Total card transactions in Hong Kong, along with electronic direct/ACH transactions and mobile payments, are recording double-digit growth rates in 2023 as consumption recovers from the pandemic. This is mainly being driven by overseas consumption…
Octopus has established itself as the most widely used and popular open loop pre-paid card in Hong Kong, offering a myriad of convenient features and services. Recognising the growing interest among local residents to explore the mainland during…
While the majority of consumers in Hong Kong try to positively impact the planet, apathy has risen, with under half believing their actions can make a difference. Despite this, almost 40% of consumers identify as being Meat Avoiders. This creates…
Air treatment products is set to continue to see a growth trend in volume terms in 2023, as a large number of household and residential projects have been restarted since the pandemic restrictions have been removed. Air conditioners in particular is…
Consumer appliances is set to see modest retail volume growth in Hong Kong in 2023, due to the removal of pandemic restrictions and subsequent economic growth. Certain categories, such as air treatment products, and in particular refrigeration…
The demand for dishwashers is predicted to increase further in Hong Kong in 2023, supported by more education about these appliances, and greater visibility in retailers. There has been an uptick in the amount of advertising from retailers on both…
Food preparation appliances is set to see modest retail volume growth in 2023, despite many consumers heading back out to restaurants due to the removal of pandemic restrictions. The end of the long lockdown period caused a resurgence of consumers…
The demand for automatic washer dryers is expected to continue to see notable growth in 2023, driven by an upturn in residential apartments, as well as the removal of pandemic restrictions. As local consumers residing in apartments appreciate…
The private housing supply predicted for 2023 has approximately doubled compared with the pre-pandemic period, which is set to lead to an increase in demand for large cooking appliances. Following a spike in new residential housing, especially after…
Demand for microwaves is expected to continue to see notable growth in 2023. While the removal of pandemic restrictions was somewhat of a headwind for other cooking appliances, solid growth has continued for microwaves, as busy professionals value…
Personal care appliances is set to continue to see volume growth in Hong Kong in 2023, chiefly due to the removal of pandemic restrictions, which has boosted both economic and social activity. Local consumers now have the freedom and desire to leave…
Demand for freezers in Hong Kong is expected to continue to decline in volume terms in 2023, due to the continued trend of small living spaces. Therefore, many people prefer refrigeration appliances such as fridge-freezers, which have combined…
The retail volume growth rate of small cooking appliances is set to slow in 2023, with this trend also expected to continue in the near future. One of the key reasons for this is the removal of all pandemic restrictions, thus local consumers have…
Strong retail volume growth has been seen for robotic vacuum cleaners for several years, and although the rate of increase is set to slow in 2023, solid growth is still expected. This is partly because pandemic restrictions have been removed,…
While coffee consumption is gradually shifting back to foodservice due to relaxed pandemic restrictions in Hong Kong, habit persistence ensures that demand through retail remains elevated. To combat this, foodservice brands are increasingly…
The convenience of hot drinks for local consumers is becoming increasingly significant due to the penetration of the pod format in tea, malt-based and chocolate-based flavoured powder drinks. This format offers consumers the flexibility to experiment…
The convenience factor in other hot drinks is becoming increasingly evident, with the emergence of pods in the local market. Brands such as Horlicks, Maltesers, Nescafé Dolce Gusto, and PODiSTA are offering malt-based and chocolate-based flavoured…
Despite the traditional nature of tea, it is continuing to constantly evolve to maintain consumer demands. Tea Château’s unconventional tea capsules have been well-received, with the brand launching new flavours throughout the year. In addition to…
The broader reopening of Hong Kong since late 2022 has unleashed a wave of travel enthusiasm amongst consumers in Hong Kong, with Japan emerging as a key destination. The revenge travel trend has continued into 2023, resulting in a significant…
The broader reopening of Hong Kong since late 2022 unleashed a wave of enthusiasm for travel amongst consumers in Hong Kong, with Japan emerging as a key destination. Revenge travel has continued into 2023, resulting in a significant reduction in the…
Since late 2022, the desire to travel has been seen amongst consumers in Hong Kong, due to the broader reopening of the country, with Japan emerging as a key destination. The revenge travel observed in 2023 has led to a significant reduction in the…
Since late 2022, the broader reopening of Hong Kong has unleashed a desire to travel amongst Hong Kong consumers. The revenge travel trend, which began in 2022, has continued to shape consumer behaviour in 2023. As a result, due to the resumption of…
The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…
An increasing number of brands are incorporating eco-friendly practices into their packaging to mitigate environmental concerns. Hong Kong consumers are becoming more inclined towards brands that follow sustainable initiatives. Leading skin care and…
The reopened border between mainland China and Hong Kong in early 2023 had significant implications for the demand of analgesic remedies within the city, which rose considerably. This growth can be attributed to a shortage of analgesic remedies…
Post-pandemic 2023 saw lifted restrictions lead to the return of tourists to Hong Kong and a rebound in tourism consumption, particularly for OTC products. Mainland Chinese tourists, who were once a key consumer group for these products, began to…
The removal of mask-wearing and social distancing measures in March 2023 led to rising demand for cough, cold and allergy remedies as respiratory infections increased. Since February 2020, local seasonal influenza in Hong Kong has remained at a low…
Dermatologicals in Hong Kong saw continued positive growth in 2023. Steady growth in antifungals was driven by medicated shampoos, vaginal antifungals and other dermatologicals such as topical allergy remedies/antihistamines, with hair loss…
2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…
With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…
In Hong Kong, the increased frequency and time spent using 3C products, (in particular, computers, smartphones and tablets) among people of all generations has led to a growing need for effective eye care solutions. As individuals spend more time…
Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…
The smoking population in Hong Kong has been steadily declining thanks to the strong smoking cessation campaigns implemented by the government over the past decades. Through education and banning the sale of e-cigarettes in 2022, the government has…
Paediatric cough, cold and allergy remedies in Hong Kong saw strong rises in the wake of lifted social restrictions in 2023. The mandatory mask-wearing policy, which had been in place to mitigate the spread of respiratory illnesses, was removed and…
The importance of mental health continues to command attention, with sleep being recognised as a crucial factor for maintaining overall wellbeing. The demand for products that address mental health concerns has surged in Hong Kong prompting…
In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…
The significant increase in vitamins sales in Hong Kong in 2023 can be attributed to several factors. There has been a growing emphasis among local consumers on taking preventive measures to enhance their overall health and wellbeing. This trend has…
There has been an increase in the number of Korean weight management brands entering the Hong Kong market. For example, Glam.D launched the cookie & cream flavour Light Meal Shake, tailored to suit the preferences of Hong Kong consumers. Korean…
Lifted restrictions in post-pandemic Hong Kong meant increased outdoor and travel activities led to a higher demand for wound care products in 2022, particularly sticking plasters/adhesive bandages for emergency use. With the resurgence of outdoor…
The away-from-home (AFH) tissue market is seeing a recovery to pre-pandemic levels, with healthy growth in value terms in 2023. The recovery of AFH tissue sales in Hong Kong has been driven by the normalisation of travel and the resurgence of…
Comfort and functionality continue to be essential considerations for consumers when purchasing menstrual products. Menstrual care products that highlight “instant absorbency” with less leakage are popular among female consumers. These products not…
With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand…
Adult incontinence saw steady growth in both volume and value sales in 2023. The continued ageing of the population in Hong Kong provides a solid customer base for this category, for both retail and AFH adult incontinence products. According to Hong…
In general, the growth of the category has been driven by unit price increases caused by the rising cost of raw materials. However, manufacturers are reluctant to raise their retail prices significantly, as consumers are sensitive to price increases.…
The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…